Welcome to the fourth episode of the Folsom City Lifestyle Podcast! In this episode, we are thrilled to have McKenzie McKinny, owner of Offset Marketing, and Devera Handy, our account manager for Folsom City Lifestyle. With their extensive backgrounds in marketing and customer relations, they share valuable insights on building successful brands, effective marketing strategies, and the importance of community engagement. Tune in to learn from their experiences and gain practical tips to elevate your business! 00:00 - Introduction 00:05 - Welcome to Folsom City Lifestyle Podcast 00:11 - Guest Introduction: McKenzie McKinny and Devera Handy 00:17 - McKenzie’s Background in Media and Marketing 01:05 - Starting Offset Marketing 01:27 - McKenzie’s Air Force Experience 02:05 - Devera’s Background and Role at Folsom City Lifestyle 03:01 - Community Strength in Folsom 03:52 - Importance of Local Sponsorships 04:50 - Challenges in Marketing Strategies 06:13 - Investing in Your Brand Early On 07:04 - The Role of Brand Consistency 08:16 - Avoiding Common Pitfalls in Small Business Marketing 09:51 - The Importance of Professional Branding 10:51 - Effective Marketing Strategies and Brand Workshops 12:05 - Steps for New Small Business Owners 14:06 - Analysis of Brighton’s Branding 16:06 - Discussion on Local vs. Fiverr for Branding 18:49 - Successful Local Business Examples: Hillary’s House 20:07 - Personal Touches in Local Businesses 21:41 - Favorite Spots in Folsom 22:52 - Key Marketing Insights and Community Engagement 27:22 - Final Advice for New Business Owners 29:04 - Closing Remarks Join us for this engaging conversation and make sure to like, comment, and subscribe for more episodes of the Folsom City Lifestyle Podcast!