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Unfiltered Founders

Unfiltered Founders

著者: Darren Penquite & Andy Baker
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Unfiltered Founders is a raw, real, and refreshing podcast for anyone ready to break free from the corporate grind and embrace the unpredictable world of entrepreneurship. Hosted by Darren Penquite and Andy Baker—two former corporate professionals turned business owners—this show dives deep into the highs, lows, and everything in between of starting and scaling a business.

Each episode features candid conversations about the unfiltered realities of entrepreneurship: the wins, the losses, the sleepless nights, and the lessons learned along the way. Whether you're just considering taking the leap or you're a seasoned business owner looking for perspective, encouragement, or the next big idea, Unfiltered Founders delivers honest insights and practical advice—with a dash of humor and a whole lot of heart.

Tune in for stories that inspire, advice you can actually use, and the kind of support every founder needs but rarely finds.

© 2025 Unfiltered Founders
マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • How AI Is Reshaping Jobs—and One Founder’s Journey Proves Why It Matters
    2025/10/01

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    The future stopped knocking and walked right in. We brought on Brian Anderson, CEO and founder of Augusto Digital, to unpack what happens when AI’s “someday” becomes “right now,” and how a founder turns a severance check into a strategy that compounds. Brian traces the mindset shift that carried him from a well-worn corporate path to nine years of building—hours of audiobooks in the car, reframing wealth as ownership, and the day he anchored a boat and told two friends they were either starting a company or swimming back. It’s equal parts gritty and practical, the kind of story that makes you rethink what’s possible in your own lane.

    We go deep on the AI learning curve: starting with chat-based tools, then elevating AI into a true thought partner that asks sharper questions and accelerates decisions. From there, it’s all about ROI—mapping processes, piloting real automations, and building partnerships that marry models with data, workflows, and guardrails. Brian explains why entry-level roles are shifting first, how agents are absorbing repeatable tasks, and why the real moat in an “intelligence is commoditized” world becomes your proprietary data, domain expertise, and distribution. We also tackle the uncomfortable stuff: existential risk, control, and the ethics of speed.

    If you’ve wondered when AI meets the physical world, we go there too—robots as the hands, models as the brain, and why blue-collar work won’t be immune. Along the way, Brian drops blunt, useful advice for would-be founders stuck in comfortable loops: audit your beliefs, build assets, choose focus over shiny objects, and create a business that can run without you. Ready to map your first automation or rethink your strategy around data and trust? Hit play, then tell us the one process you’d automate tomorrow. And if this conversation moved you, subscribe, leave a review, and share it with a friend who needs the nudge.

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    33 分
  • Beyond the Hustle: What Nobody Tells You About Starting Your Own Business
    2025/09/10

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    Ever wondered if you've got what it takes to be your own boss? The truth about entrepreneurship is far more nuanced than Instagram highlights suggest.

    In this reflective episode, Darren and Andy strip away the myths surrounding business ownership and serve up some startling realities. Did you know 80% of small businesses survive their first year? That might actually be better odds than keeping your corporate job long-term. However, the five-year survival rate drops to 50%—and the reasons why reveal what truly separates successful entrepreneurs from the rest.

    The hosts dive deep into what can't be bought with startup capital: grit. While funding matters, the entrepreneurial mindset is what carries business owners through inevitable challenges. They explore why pursuing business ownership purely for financial gain is a recipe for burnout, and why passion must fuel your venture.

    From practical funding strategies (including tapping your retirement funds without penalties) to the realities of franchising, Darren and Andy provide actionable insights for those considering the leap. They share personal experiences about their first business moves—from forming LLCs to creating "absolute piece of crap" starter websites—proving that perfect beginnings aren't necessary for ultimate success.

    What makes this conversation particularly valuable is its honesty about entrepreneurial psychology. The hosts explore how successful business owners approach problems differently, viewing challenges as opportunities rather than obstacles. They also emphasize the importance of surrounding yourself with trusted advisors who will "poke holes" in your ideas before you invest everything into them.

    Ready to explore whether entrepreneurship might be your path? This episode offers both encouragement and a reality check that could save you years of misdirected effort. Connect with us through your podcast platform or the contact form in our show notes—we'd love to hear where you are in your entrepreneurial journey.

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    52 分
  • When You Know Your Worth, You Change Your Future
    2025/09/04

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    What does it take to walk away from a steady paycheck and bet everything on yourself? Ruben Perez, founder of RP Flooring, shares his extraordinary journey from frustrated corporate employee to thriving business owner in just eight months.

    After years of building customer relationships and exceeding sales targets for someone else's company, Ruben faced the moment many dream of but few pursue—breaking free from corporate America's constraints to launch his own venture. The catalyst? A company that repeatedly failed to honor commitments and treated him as replaceable despite his outstanding performance. When his employer told him "if I knew you'd leave after five years, I never would have hired you," Ruben knew it was time to bet on himself.

    The transition wasn't without challenges. Ruben candidly shares his early struggles with delegation, admitting he initially tried to handle everything from sales and installation to bookkeeping and inventory management. The breakthrough came when he realized his time was better spent leveraging his true strengths—building relationships and providing flooring expertise his customers couldn't get at big box retailers. "I could spend three hours balancing my checkbook, or I could land four or five jobs in that time," he explains.

    What sets this conversation apart is Ruben's insight into the entrepreneurial mindset. He emphasizes how surrounding yourself with other business owners creates not just networking opportunities but neurological changes that enhance leadership capabilities. His customer-centric approach—sometimes turning down jobs when materials don't meet his standards—demonstrates how small businesses can outcompete corporate giants through personalization and genuine care.

    Whether you're contemplating your own entrepreneurial leap or simply need inspiration to pursue what you're truly worth, this episode delivers powerful lessons about trusting yourself, delegating effectively, and building a business with reputation and relationships at its core.

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    55 分
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