Ryan Deiss is one of the godfathers of internet marketing. He co-founded DigitalMarketer, one of the largest marketing education platforms in the world, and used that platform to launch The Scalable Company.

He launched The Scalable Company with an existing audience, a validated problem, and a solution people loved – and the business almost failed.

Get the 10 Patterns of Disruptive Wisdom

There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.

Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe

Chapters:

[00:00] Intro

[01:19] Chapter 1 - Good Marketing Is Everything, Until It's not.

[08:36] Chapter 2 - The Idea Resonates, The Offer Does Not

[18:41] Chapter 3 - Building The Machine

Resources:

• The Scalable Company website: scalable.co
• Book: Get Scalable
• DigitalMarketer: digitalmarketer.com

Sources used in the episode:

• Self-Publishing School podcast
• The Rise Up Kings Podcast
• Learning Leader Show with Ryan Hawk
• Billy Broas interview
• Smart Author with Chris Benetti

About Undisputed Authority

Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.

About Liam Curley

Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field.

• Work with Liam: liamcurley.co.uk
• LinkedIn: linkedin.com/liamcurley33

Blair Enns is a consultant and author who helps creative firms win business without pitching. He's the founder of Win Without Pitching, author of The Win Without Pitching Manifesto, Pricing Creativity, The Four Conversations and co-host of The 2Bobs podcast.

He's known for challenging the conventional sales process in the creative industry and building a luxury brand through scarce, high-quality work.

In this episode, you'll discover:

• The meeting where Blair declined to pitch (with his boss sitting next to him)
• How he made the positioning claim before he had the methodology
• What "Oops" meant when David C. Baker emailed two days before his own seminar
• The blog post Blair was most nervous to publish—then people mounted it on their walls
• Why he got sick four times on three continents and what it forced him to change
• How a friend's offhand comment ("your clients will never read those books") led to a $1M product
• Why one book costs $320 and another costs $30
• What Blair means by "the method you scale is the method you commodify"
• Why not being "so good" at most content types on the lead generation ladder is a strength

Get the 10 Patterns of Disruptive Wisdom

There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.

Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe

Chapters:

[00:00] Intro

[01:19] Chapter 1 - Win Without Pitching

[10:36] Chapter 2 - Manifesto

[25:14] Chapter 3 - Get Creative

Resources:

• Win Without Pitching website: winwithoutpitching.com
• Books: The Four Conversations, Pricing Creativity, The Win Without Pitching Manifesto
• Podcast: 2Bobs

Sources used in the episode:

• Kamp Vuur
• The Agency Collective
• Anneli Hansson
• Design Domination
• The Futur
• 2Bobs
• Consulting Success
• Modern Sales - B2B Selling
• Rise25 (Smart Business Revolution)
• Cal Newport, TedX Tyson
• Talk about Talk

About Undisputed Authority

Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and a three-chapter narrative structure. Not hacks. Strategies and patterns you can apply to your expertise-driven business.

About Liam Curley

Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field.

• Work with Liam: liamcurley.co.uk
• LinkedIn: linkedin.com/liamcurley33

Carl Richards is a certified financial planner, bestselling author, and creator of The Sketch Guy column which ran in the New York Times for 10 years. He's known for simplifying complex financial concepts through hand-drawn illustrations and is the founder of the Society of Advice.

In this episode, you'll discover

• How two blank stares from smart clients led Carl to draw his first sketch
• Why he emailed weekly to "just my mom" and kept going anyway
• How a forwarded email reached a New York Times editor
• What Carl means by "playing in traffic" and why it compounds
• How he wrote his book by curating what already resonated with readers
• Why he scrapped his online course business even though it was profitable
• What the Society of Advice does differently (and why courses don't create outcomes)

Get the 10 Patterns of Disruptive Wisdom

There are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.

Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribe

Chapters:

[00:00] Intro

[00:58] Chapter 1 - A Problem You're Interested in Solving

[12:41] Chapter 2 - Playing in Traffic

[26:58] Chapter 3 - Consulting at Scale

Resources:

• Carl's website: behaviorgap.com
• Books: The Behavior Gap, The One-Page Financial Plan, Your Money
• Society of Advice: societyofadvice.com

Sources used in the episode:

• The Diamond Podcast for Financial Advisors
• The Society of Advice YouTube Channel
• Work Life Play with Aaron McHugh
• Breakthrough Advisor Podcast
• Advisor Marketing Made Simple
• Lex Friedman Podcast
• On Being with Krista Tippett
• Lex Writer's Series

About Undisputed Authority

Each episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and three-chapter narrative storytelling. Not hacks. Strategies and patterns you can apply to your expertise-driven business.

About Liam Curley

Liam Curley helps expert consultants and entrepreneurs build authority through content strategy and thought leadership. He identifies the unique, counterintuitive insights that set experts apart and helps them develop the defining body of work that cements their place at the top of their field.

• Work with Liam: liamcurley.co.uk
• LinkedIn: linkedin.com/liamcurley33