Protect what matters — not everything. In this episode David Cruz (El Maestro) breaks cybersecurity down into a simple, practical model: Risk → Behavior → Practice. Perfect for CEOs, small business owners, parents — anyone who wants real protection without the tech overwhelm.

Episode highlights

1. A simple framework to decide what to protect and how much to spend. 2. Why metadata & “oversharing” are bigger risks than most people realize. 3. Practical tips: backups, two-factor authentication, email = postcard, and how to limit collection of PII. 4. Real-world examples: social account takeovers, IoT risks (fish tank/casino story), and small business vulnerabilities.

Key takeaways • Start by asking: What are you most afraid of? (align protection to the real risk) • Don’t collect data you don’t need — fewer data = less risk. • Treat email like a postcard — encrypt sensitive files. • Use 2-factor authentication and secure default configs on cameras/IoT. • Focus on protecting the systems that support your highest revenue/value.

Connect with David Cruz Website: [INSERT] LinkedIn: [INSERT] Course (free access for small business CEOs): [INSERT] Podcast / Book / Other: [INSERT]

Subscribe & share If this helped, please: 👍 Like the video 🔔 Subscribe & hit the bell for future episodes 💬 Comment below: What single account or device would you protect first? 📢 Share this with a small business owner who needs simple security.

#Cybersecurity #SmallBusiness #OnlineSafety #DataPrivacy #InfoSec