🔧 THE OPEN SOURCE REVOLUTION

In this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Michael Plagge, VP Ecosystem Development at the Eclipse Foundation and former Alibaba Cloud executive, to explore how open source collaboration is transforming automotive software development from the ground up.

🎯 KEY INSIGHTS

European Pride vs. Global Progress: The "Not Invented Here" Challenge

Michael reveals how European developers' attachment to their methodologies creates barriers to open source adoption and why embracing external solutions is crucial for industry-wide transformation.

The Code-First Revolution: Beyond Standards to Implementation

Discover how modern software collaboration focuses on jointly developing source code rather than specifications, enabling immediate product integration versus traditional paper-based standards approaches.

The Safety-Service Balance: Automotive's Unique AI Challenge

Learn how the automotive industry must maintain life-critical safety standards while transitioning to service-oriented software development and integrating AI-powered tooling without compromising vehicle safety.

💡 PRACTICAL TAKEAWAYS

• Embrace External Solutions: Overcome "not invented here" syndrome by evaluating external technologies based on results, not origin
• Implement Top-Down Support: Secure board-level commitment for open source initiatives while fostering bottom-up developer engagement
• Focus on Non-Differentiating Components: Collaborate on middleware and basic software to reduce costs while maintaining competitive advantages in customer-facing features
• Adopt Code-First Collaboration: Shift from standards-based to implementation-based cooperation for faster, more effective software development

🌟 ABOUT YOUR GUIDE

Michael Plagge brings over 15 years of international automotive and tech experience across three continents. From leading business development at Alibaba Cloud to General Manager for Elektrobit in China, he now spearheads the Eclipse Foundation's automotive initiatives. His unique perspective bridges Eastern result-focused development culture with Western engineering traditions, making him ideally positioned to guide the industry's open source transformation.

Ready to discover the stories behind the steering wheel?

#UnderTheHood #AutomotiveStorytelling #OpenSource #SoftwareDefinedVehicle #EclipseFoundation

"Under the Hood: Automotive Storytelling" – Where technology meets narrative, and mobility's future is told through visionary voices.

"Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.

🔧 THE TESTING REVOLUTION DECODED

In this new episode of "Under the Hood: Automotive Storytelling" by The Storytelling Tribe, we connect with Robert Fey, known across the industry as "Mr. Broken Testing" and creator of the Automotive Test Efficiency Framework (ATEF) at Synopsys, to explore how automotive testing must evolve from hardware-driven legacy approaches to software-first methodologies that enable true digital transformation.

🎯 KEY INSIGHTS

Legacy vs. Innovation: The Testing Time Trap

Robert reveals how automotive's traditional waterfall, hardware-driven testing creates 20-week feedback loops that kill innovation velocity and why fast feedback within 24 hours is essential for software-defined vehicles.

The ATEF Method: From Chaos to Clarity

Discover the systematic framework that transforms tool evaluations from "comparing logos" to evidence-based efficiency scoring, enabling teams to measure testing maturity and identify improvement opportunities.

The SDV Shift: Product Over Project

Learn why the industry must abandon project-based thinking for product-centric approaches, where software reuse across vehicle generations demands fundamentally different testing strategies and organizational structures.

💡 PRACTICAL TAKEAWAYS

• Start Small, Test Smart: Begin unit testing at the smallest software components to exponentially reduce complexity and testing overhead
• Demand Fast Feedback: Establish 24-hour feedback loops between code changes and test results to maintain development velocity
• Score Your Efficiency: Use standardized frameworks like ATEF to benchmark testing capabilities and identify specific improvement areas
• Bridge the Gap: Position testers closer to development teams to eliminate communication delays and accelerate problem resolution

🌟 ABOUT YOUR GUIDE

Robert Fey brings over 15 years of automotive experience from hands-on development to leading 40+ verification engineers. After driving IT transformations at major OEMs, he joined Synopsys where he leads business development and product management for TPT testing tools. His passion for fixing "broken testing" led to creating ATEF, launched in 2025 to revolutionize how the industry approaches testing efficiency.

Ready to discover the stories behind the steering wheel?

#UnderTheHood #AutomotiveStorytelling #TestingRevolution #ATEF #SoftwareDefinedVehicle

"Under the Hood: Automotive Storytelling" – Where technology meets narrative, and mobility's future is told through visionary voices.

"Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.

🔧 THE SAFETY SOFTWARE DECODED

In this illuminating episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we sit down with Alexander Much, former Director of Functional Safety, Cybersecurity and Open Source at Elektrobit and seasoned automotive software expert with 22 years of industry experience, to explore the critical intersection of software complexity and functional safety in modern vehicles.

🎯 KEY INSIGHTS

Silicon Valley vs. Detroit: The Integration Challenge

Alexander reveals how automotive companies evolved from hardware-focused manufacturers to software-dependent organizations, and why most OEMs still lack clear business models for post-sale software maintenance.

The Mathematics of Automotive Safety Cases

Discover how modern cars require 50-100 individual safety cases per vehicle, creating unprecedented regulatory complexity.

The Future of Software-Defined Safety

Learn why functional safety is moving toward increased government regulation if the industry fails to maintain societal acceptance, especially as autonomous systems enter the market.

💡 PRACTICAL TAKEAWAYS

• Embrace Societal Context: Understand that functional safety definitions vary by region and time period – what's acceptable changes with societal norms
• Invest in Software Quality: Recognize that half of software costs occur after the car hits the road, requiring new business models for ongoing maintenance
• Focus on Function Over Technology: Prioritize what the software does for users rather than technical specifications when communicating value
• Enable Through Education: Never demand compliance without enabling engineers to understand complex concepts standards and safety protocols

🌟 ABOUT YOUR GUIDE

Alexander Much brings 22 years of automotive software experience from working student to Director level at Elektrobit. He's been instrumental in AUTOSAR's early implementation, served as a principal automotive SPICE assessor and functional safety auditor, and led the groundwork for the first automotive HPC project now on roads.

Ready to discover the stories behind the steering wheel?

#UnderTheHood #AutomotiveStorytelling #FunctionalSafety #AutomotiveSoftware #ISO26262

"Under the Hood: Automotive Storytelling" – Where technology meets narrative, and mobility's future is told through visionary voices.

"Under the Hood: Automotive Storytelling" uncovers the human narratives driving innovation in an industry that impacts lives worldwide. Hosted by Stéphane Lagresle, this podcast explores how the power of storytelling ultimately connects technology to humans.