Most creative founders think their business needs them to survive.

That if they step away, everything will slow down or fall apart.

But what if the opposite is true?

In this episode, I’m joined by Kristy Campbell, Founder of Pink Pony Creative. Kristy has built a social media following of hundreds of thousands.

But what makes this conversation interesting isn’t just what Kristy has built, it’s how she’s been able to step away from the business and keep it growing.

We unpack what happened when Kristy took time away from her business after having a baby and how the business and her following continued to grow without her. We also have a mini coaching session, where I help Kristy uncover some of the hidden patterns and limiting beliefs that hold many creatives back.

If you’ve ever felt like your business depends too much on you, or you feel stuck in ways that you can’t quite explain, this episode will help you see what’s really going on.

Covered in this episode:

• Why creative business owners find it so difficult to step away from the delivery.
• How Kristy’s business continued to grow while she took time off.
• How to maintain a steady stream of content.
• What creatives get wrong with social media that limits growth.
• The strategy behind Kristy growing an audience of over 300k.
• Why following what other successful businesses are doing doesn’t always work.
• Identifying the “phantom patterns” influencing your decisions.
• And more…

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

LEARN MORE

Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator

CONNECT

Kristy Campbell on LinkedIn - https://www.linkedin.com/in/kristy-campbell-pinkpony/

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

LISTEN

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV