In this episode of Unconventional Wisdom About Conventional Wisdom, I sit down with Aaron Trahan, a former corporate executive turned leadership coach who found himself running billion-dollar organizations long before he ever expected to. Along the way, he made just about every leadership mistake possible and discovered the power of coaching, reflection, and feedback in the process.

Aaron and I talk about why failure isn’t the opposite of success, how the right culture fit can unlock real potential, and why growth at all costs is often a dangerous illusion. We explore what it really means to scale yourself as a leader, how to build meaningful feedback loops, and why imposter syndrome might actually be a sign you’re doing something right.

We also dive into:

-Why comfort can be more dangerous than failure

-The difference between optics and real leadership

-How to grow without burning out your people

-Why the best leaders never stop learning

This conversation is a reminder that leadership isn’t about protecting your image — it’s about staying curious, staying human, and choosing growth over ego.

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