When Learnmore Jonasi used to travel by bus for hours just to get five minutes on stage, he had huge dreams of becoming a global comedian…and he was willing to put in the work to make it happen. After earning the golden buzzer on America's Got Talent, everything changed…

He is now headlining comedy clubs across America, and mastering the technical side of building a comedy career that most people never see. But his success wasn't just about getting on TV…it was about turning a big break into more opportunities, building a strong community, and understanding that modern comedy requires way more than just being funny.

WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady

TOPICS FROM THIS EPISODE:

• Leveraging big breaks
• Treating yourself like a media company
• Building a cult-like fan base

EPISODES MENTIONED:

• First Interview with Learnmore: https://www.youtube.com/watch?v=YJYPP9kvZDY
• The Storytelling Blueprint for Viral Videos | Jenny Hoyos: https://www.youtube.com/watch?v=AkLL7xDjLF0&t=34s
• Gaining TRACTION as an Artist and Building Your Music Career | Chad Lawson: https://www.youtube.com/watch?v=Xg_0Oroj2b4&t=524s

CONNECT WITH LEARNMORE:

• Website: https://www.learnmorejonasi.com/
• Instagram: https://www.instagram.com/learnmore_jonasi/

CONNECT WITH HEATHER:

• Follow Heather on IG: https://www.instagram.com/heatherparady/
• Access Full Show Notes Here: https://www.heatherparady.com/blog/124

If you struggle with promoting yourself or your work, listen to this.

WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady

CONNECT WITH HEATHER:

• Follow Heather on IG: https://www.instagram.com/heatherparady/
• Access Full Show Notes Here: https://www.heatherparady.com/blog/123

Noro Kocharyan spent a decade building brands for Red Bull, Jameson, and Absolut Vodka, learning how global companies create consistency, culture, and authentic connection at scale. But when he launched his own creative studio, Moons, he discovered that most creators and small businesses struggle with the fundamentals that big brands master: how to package their vision, build real identity (not just image), and translate authentic energy into digital spaces.

His approach comes to life in Early Birdz Coffee Rave, a morning dance party he co-created that went from zero audience to 250 people at their first event, eventually landing a Red Bull partnership. In this conversation, Noro breaks down his framework for building culture from scratch, the difference between taking your work seriously versus taking yourself seriously, and why finding the intersection of your expertise and passion makes you irreplaceable in today's crowded market.

TOPICS FROM THIS EPISODE:

• How to cultivate culture in your brand (when there isn't one yet)
• The vlogging strategy that brought 250 people to their first event
• Why brands that "feel real" win (and how to translate energy into digital content)
• Building brand consistency without losing raw authenticity

WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady

CONNECT WITH NORO KOCHARYAN:

• Instagram: https://www.instagram.com/iamnoro/
• Early Birdz Instagram: https://www.instagram.com/earlybirdz.club

CONNECT WITH HEATHER:

• Follow Heather on IG: https://www.instagram.com/heatherparady/
• Access Full Show Notes Here: https://www.heatherparady.com/blog/122