Cyndi Zaweski is an award-winning journalist, storytelling marketer, and entrepreneur. A little over six months ago, she made a bold move: she stopped posting on social media (yes, as a digital entrepreneur). What happened next? Her sales jumped 176%.

In this episode, she breaks down how it’s even possible…how leaning into search and her background in SEO drove consistent traffic to her offers. We also explore the mental shift that came with unplugging: from withdrawal and fear to clarity, creativity, and finally hearing your own voice again.

WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady

TOPICS FROM THIS EPISODE:

• How her sales went UP 176% after quitting social
• How SEO, email, and search-driven content bring in clients without social
• The shift from constant output to intentional, meaningful creation

CONNECT WITH CYNDI ZAWESKI:

• Website: https://www.cyndizaweski.com/
• Instagram: https://www.instagram.com/cyndizaweski/

CONNECT WITH HEATHER:

• Follow Heather on IG: https://www.instagram.com/heatherparady/
• Access Full Show Notes Here: https://www.heatherparady.com/blog/164

Joshua Coburn is a marketer, creator, and storyteller…but if you ask him what he does, his answer is simple: he makes people’s lives better.

Joshua shares how years of success, setbacks, and personal battles reshaped his understanding of confidence, purpose, and what actually matters. From learning that confidence is earned through adversity, to navigating the tension between strength and empathy, to choosing connection in a world designed to divide us, this episode is a reminder that impact isn’t about scale…it’s about how you show up, one person at a time.

WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady

TOPICS FROM THIS EPISODE:

• Confidence is earned: why adversity is required, not optional
• Strength + empathy: leading without losing your humanity
• The algorithm vs. real life: choosing connection over division

CONNECT WITH JOSHUA COBURN:

• Website: https://repputationmarketing.com/
• Instagram: https://www.instagram.com/joshuacoburn/

CONNECT WITH HEATHER:

• Follow Heather on IG: https://www.instagram.com/heatherparady/
• Access Full Show Notes Here: https://www.heatherparady.com/blog/163

Jesi Stracham is an entrepreneur, speaker, and advocate who, after surviving a near-fatal motorcycle accident and paralysis, discovered the power of resilience, faith, and authentic self-expression.

From a life-threatening injury and near-death experiences to writing her book Power in the Roll and founding the Wheel With Me Foundation, Jesi’s journey is about transforming trauma into purpose, honoring the body as a temple, and choosing to live with presence and intention. In this conversation, Jesi explores self-trust, embracing imperfection, and breaking cycles of shame so you can fully live…no matter your circumstances.

WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady

TOPICS FROM THIS EPISODE:

• Faith and near-death experiences as catalysts for spiritual growth
• The body as a temple: fitness, nutrition, and overall wellness
• Redefining self-identity and breaking cycles of shame, judgment, and self-doubt

Watch my previous episode with Jesi: https://youtu.be/XbHVdmO8oVI

CONNECT WITH JESI STRACHAM:

• Website: https://jesistracham.com/
• Instagram: https://www.instagram.com/jesistracham/

CONNECT WITH HEATHER:

• Follow Heather on IG: https://www.instagram.com/heatherparady/
• Access Full Show Notes Here: https://www.heatherparady.com/blog/162