From Fear to Freedom: Joe Mittiga on Inner Mastery, Leadership & Living for Legacy

In this episode, I sit down with Joe Mittiga — founder of Project Smile, founder of Avion Energy, author, and speaker — for a powerful conversation on inner mastery, conscious leadership, and what truly holds high performers back from their next level.

Joe’s journey spans addiction recovery, authorship, global speaking, and a life-changing TEDx experience in South Africa that led to the creation of Project Smile. With decades of experience working with entrepreneurs, C-suite leaders, and teams, Joe brings uncommon depth and clarity to the internal work behind sustainable success.

Rather than chasing surface-level performance, Joe challenges leaders to confront fear, listen to their inner dialogue, and build lives and businesses rooted in alignment, respect, and purpose.

We cover:

• The pivotal moment that reshaped Joe’s life and leadership path
• Why fear — not effort or talent — is the real glass ceiling
• The difference between external success and internal freedom
• How limiting beliefs quietly cap income, impact, and fulfillment
• Practical ways to begin inner work (starting with pen and paper)
• Inner mastery and its role in conscious leadership
• Why respect matters more than likability in leadership
• Burnout, performance anxiety, and why self-care is a leadership responsibility
• Small internal shifts that create massive external results
• Project Smile’s mission to bring education and opportunity to underserved communities worldwide
• Living for legacy instead of achievement alone

🎯 Key Takeaways:

• High performance without inner alignment leads to burnout, not fulfillment.
• Fear shows up as beliefs — and naming them cuts their power in half.
• True leadership starts with self-mastery, not authority.
• Conscious businesses grow from self-aware leaders.
• Legacy is built through service, not status.

🔗 Connect with Joe:

• YouTube: https://www.youtube.com/@JoeMittiga
• Project Smile: https://projectsmile.world

🎙 A deep, grounded conversation for leaders, founders, and anyone ready to grow from the inside out.

#UncomplicateItPodcast #JoeMittiga #InnerMastery #ConsciousLeadership #ProjectSmile #Mindset #PurposeDriven #LeadershipDevelopment

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From Invisible to In-Demand: Andrew Newland on SEO, Trust & Functional Medicine Marketing

In this episode, I sit down with Andrew Newland — founder and CEO of Functional Medicine Marketing. Andrew is a digital strategist who works exclusively with functional and integrative medicine clinics, helping them grow their visibility, attract new patients, and reclaim precious time through sustainable, SEO-driven marketing systems. He’s also the author of Digital Marketing and SEO for Functional Medicine Practices and a sought-after voice in the space, having appeared on shows like The Functional Medicine Nurse and The Junto.

Andrew brings much-needed clarity to an industry where most practitioners didn’t go to med school to become marketers. From reviews to rankings to regulations, he breaks down what actually works — without the hype, the “30 patients in 30 days” promises, or the tech overwhelm.

We cover:

• Why functional and integrative medicine is a uniquely challenging niche to market
• The trust gap: why patients need more time, proof, and education before saying “yes”
• How to ask for reviews without feeling slimy — and what to say word-for-word
• Why Google reviews matter more than you think (for both humans and SEO)
• The 3 pillars of SEO: technical, content, and local — and how clinics often miss 2 of them
• A simple, free test (PageSpeed Insights) to see what Google really thinks of your site
• How to structure “content silos” so your blogs lift your whole site, not just one post
• Using blogs that nobody reads (on purpose!) to improve rankings across your entire site
• How to combine AI with human stories so Google doesn’t treat your content like generic fluff
• AEO (Answer Engine Optimization) and what tools like ChatGPT mean for local clinics
• Optimizing your Google Business Profile: Q&A, updates, geotagged photos, and responses
• How to market “sensitive” services like peptides, PRP, and holistic cancer care without getting flagged
• The “trifecta” of digital marketing: SEO, Google Ads, and Facebook/Instagram ads working together
• Real case studies: from barely-any-patients to consistently closing high-ticket programs
• Why mindset, desperation, and unrealistic timelines can quietly sabotage your marketing

🎯 Key Takeaways:

• SEO is tortoise, not hare: it “solves next year’s problems,” not this week’s panic.
• Social media alone won’t grow a clinic — organic reach is tiny, and SEO is the true foundation.
• Reviews build trust twice: with Google’s algorithm and with anxious, skeptical patients.
• The best SEO blends technical health, rich content, and strong local signals (your Google listing).
• AI is a tool, not a shortcut — your stories, voice, and experience are what make content stand out.
• Paid ads work best as part of a system: awareness (Meta ads), intent (Google Ads), and trust (SEO).
• Knowing your ideal patient avatar doesn’t exclude others — it sharpens your message and results.

🔗 Connect with Andrew:

• Functional Medicine Marketing
• Facebook
• Youtube
• Book: Digital Marketing and SEO for Functional Medicine Practices

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The Digital Marketing Success Plan — Building Predictable, AI-Ready Growth in 2025

In this week’s episode, Sacha sits down with Corey Morris—award-winning marketer, best-selling author, agency CEO, and creator of the Digital Marketing Success Plan®—to break down what most companies get wrong about digital marketing (hint: it’s not the tactics… it’s the lack of a real plan).

From early SEO days and the rise of social to today’s AI-powered search landscape, Corey shares insights from 20 years of building ROI-driven strategies for brands across North America. His work at VOLTAGE, a premier search & web agency, has helped companies align their marketing, analytics, and execution for sustainable, revenue-focused growth.

We dig into:

• Strategy vs. tactics: why most teams jump straight into doing instead of aligning on business outcomes
• The START Planning Process®: the 5-step framework (Strategy, Tactics, Application, Review, Transformation) that makes marketing accountable
• The hidden cost of random acts of marketing: why posting “just because” drains time, clarity, and ROI
• SEO in an AI world: zero-click searches, AI overviews, and why “SEO is dead” is still a myth
• Content overload & quality control: how to use AI without creating junk that damages trust
• Reporting that leaders actually believe: tying marketing → pipeline → profit instead of stopping at clicks
• Trigger events: CEO drive-bys, rebrands, algorithm shifts & how to stay agile without losing direction
• Scaling predictably: why diversified tactics + disciplined planning beat shiny-object growth
• The real risks of tool overload: subscriptions, automation traps, and the false promise of shortcuts
• Building credibility in your niche: how to differentiate, not commoditize, your marketing

🎯 Key Takeaways:

Strategy > tactics:
Most marketing fails because businesses start doing before deciding why or how success will be measured.

Clarity beats chaos:
The START Framework gives teams a documented plan, clear definitions, and unified KPIs that connect to revenue.

SEO isn’t dead—it’s evolving:
AI changes how people search, but the need to be discoverable is timeless.

Data is your truth-teller:
If your reporting stops at impressions and clicks, you’re flying blind.

AI is a multiplier, not a replacement:
Use AI to scale thinking, repurposing, and planning—not to pump out low-value content.

Consistency compounds:
Success comes from disciplined execution, not one-off heroics or sporadic bursts of activity.

Agility matters—but guardrails matter more:
Trigger events should shift priorities thoughtfully, not derail your entire strategy.

🔗 Connect with Corey:

📘 Digital Marketing Success Plan® Website (START Framework + Book)
🧩 Free Strategy Blueprints: https://thedmsp.com/blueprints

⚡ Agency: VOLTAGE — Your digital partner for search & web
LinkedIn: Corey Morris
Company LinkedIn: VOLTAGE

#DigitalMarketing #MarketingStrategy #SEO #ContentMarketing #AIinMarketing #MarketingAnalytics #UncomplicateItPodcast #VOLTAGE #PredictableGrowth #STARTFramework #MarketingPlan #ROI

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