The Unboxed show is a space for conversation about brand experiences, the challenges and wins across industries and product types, and the impactful additional brand experiences and affinity created through custom-branded packaging and beyond. Whether you are a startup founder looking to expand your brand's reach, a marketing professional looking for some tips, or an enterprise executive looking for inspiration from industry leaders, we have an episode for you.

Sergio Bejar Martinez is the CEO of Blimburn Seeds and BBG Projects and a pioneering figure in the European cannabis industry, with over 20 years of experience spanning seed distribution, publishing, events, and e-commerce.

In 2001, he co-founded Green Guide Europe, one of Spain’s first cannabis wholesalers. By 2003, he had co-founded Soft Secrets Spain and Highlife BCN, leading Soft Secrets to become the country’s top cannabis magazine. From 2004 to 2008, Sergio launched influential trade shows including HILIFE BCN (2004, 2006, 2007) and Sanferweed (2008), helping to shape the cannabis event landscape in Spain.

In 2009, he founded Blimburn Seeds, and in 2012, Green Guide evolved into BBG Projects, shifting focus to proprietary brands and international seed exports, with the U.S. as a primary market. That same year, he co-founded Expogrow Irun, which ran annually until 2022, and later launched Expogrow B2B Barcelona in 2018 to address growing demand for professional cannabis networking events.

In 2017, Sergio brought The ArcView Group to Europe for its first investor event, and in 2019, he co-founded both Homegrown Cannabis Co. and Symple Logistics in the U.S. Most recently, in 2023, he debuted the International Cannabis Awards during Spannabis Week in Barcelona, a global livestreamed event viewed by over 250,000 households.

Today, Sergio leads Blimburn Seeds, a top cannabis seed retailer known for its advanced SEO, e-commerce, and digital strategy. With a proven track record of building brands, launching industry-shaping events, and forging global connections, Sergio continues to be a key force driving the future of cannabis entrepreneurship.

Connect with Sergio on LinkedIn: https://www.linkedin.com/in/sergio-martinez-bejar-871552254/

Check out Blimburn Seeds Bank's website: https://blimburnseeds.com/

Find Blimburn on Instagram: https://www.instagram.com/blimburnseeds/

Within each episode, we ask industry experts the following 5 questions:

- What inspired you to get into the custom packaging industry, and how did you get your start in the field?
- How does custom packaging contribute to creating a unique brand experience, and what are some of the most effective strategies you've seen for achieving this?
- Can you share any success stories or case studies of businesses that have transformed their brand through custom packaging and design?
- What are some of the biggest challenges or roadblocks that businesses face when it comes to custom packaging, and how can they overcome them?
- How do you see the future of custom packaging evolving in the next 5-10 years, and what should businesses be doing now to stay ahead of the curve?

This show is sponsored by Merchant Boxes.
Merchant Boxes is the award-winning custom packaging and sourcing agency leading the charge in extended brand experiences. Having worked with some of the biggest brands on the planet all the way to small batch innovative custom projects for small businesses, Merchant Boxes are the standard in custom packaging.

Check them out here: www.merchantboxes.com

The Unboxed show is a space for conversation about brand experiences, the challenges and wins across industries and product types, and the impactful additional brand experiences and affinity created through custom-branded packaging and beyond. Whether you are a startup founder looking to expand your brand's reach, a marketing professional looking for some tips, or an enterprise executive looking for inspiration from industry leaders, we have an episode for you.

Jamie Pearson is an award-winning keynote speaker, writer, accredited investor, board member, and highly respected leader in the cannabis industry. Jamie’s operational success led her to win the International Cannabis Awards 2025 International Woman of the Year, 2024 MJ BizCon Women in Leadership award, to be coined “Wonder Woman” in the 2023 Women of Influence issue of Cannabis Now Magazine and twice, one of the most influential women in cannabis by High Times (2019,2021). Jamie has been a prosperous investor in global real estate on three continents. She speaks German and has split her time between the US and the EU for over 25 years. She is generous with her time and knowledge and currently sits on the board of Rivamo AG, and advisory boards of Hello Again, Dope Drinks, Marley One, and Unlock Healthcare.

Jamie founded and leads The New Holland Group (NHG), a global consulting firm serving clients with international business development & strategy, cross-border IP protection, capital raising, and celebrity partnerships. NHG’s clients include governments, global brands, manufacturers, distributors, dispensary chains, MSOs & MCOs (multi-country organizations).

Before NHG, Jamie spent seven years, including three as the President & CEO, of Bhang Inc., one of the world’s most-awarded infused edible brands, famous for its infused chocolate bars. She executed the global expansion plan, ran the capital markets division, and was the face of the brand, catapulting Bhang from a California favorite to a multi-national phenomenon. When Jamie exited Bhang, the brand was being distributed in 7 US states and 10 countries through licensing deals with the likes of Trulieve, [CSE:TRUL], Indiva [TSX:NDVA], and Origin House [CSE:OH] (now Cresco). Jamie served as the Vice Chairman of Bhang’s Board and was a member of the audit committee.

Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamielpearsonnhg/

Within each episode, we ask industry experts the following 5 questions:

- What inspired you to get into the custom packaging industry, and how did you get your start in the field?
- How does custom packaging contribute to creating a unique brand experience, and what are some of the most effective strategies you've seen for achieving this?
- Can you share any success stories or case studies of businesses that have transformed their brand through custom packaging and design?
- What are some of the biggest challenges or roadblocks that businesses face when it comes to custom packaging, and how can they overcome them?
- How do you see the future of custom packaging evolving in the next 5-10 years, and what should businesses be doing now to stay ahead of the curve?

This show is sponsored by Merchant Boxes.
Merchant Boxes is the award-winning custom packaging and sourcing agency leading the charge in extended brand experiences. Having worked with some of the biggest brands on the planet all the way to small batch innovative custom projects for small businesses, Merchant Boxes are the standard in custom packaging.

Check them out here: www.merchantboxes.com

The Unboxed show is a space for conversation about brand experiences, the challenges and wins across industries and product types, and the impactful additional brand experiences and affinity created through custom-branded packaging and beyond. Whether you are a startup founder looking to expand your brand's reach, a marketing professional looking for some tips, or an enterprise executive looking for inspiration from industry leaders, we have an episode for you.

Vicki Strull brings over 25 years of experience as a brand strategist, creative director, and packaging designer. She’s worked with brands like Sappi, HP, Bayer, Coppertone, Pizza Hut, and Wildfare to harness the power of design and packaging to boost sales, create new revenue streams, and build brand loyalty. Vicki has delivered keynotes, webinars, and master classes to CMOs, marketers, and agencies at national and international conferences. She writes a branding and design column for Labels & Labeling Magazine and is an adjunct professor at Tulane University.

Connect with Vicki on LinkedIn: https://www.linkedin.com/in/vickistrull/

Within each episode, we ask industry experts the following 5 questions:

- What inspired you to get into the custom packaging industry, and how did you get your start in the field?
- How does custom packaging contribute to creating a unique brand experience, and what are some of the most effective strategies you've seen for achieving this?
- Can you share any success stories or case studies of businesses that have transformed their brand through custom packaging and design?
- What are some of the biggest challenges or roadblocks that businesses face when it comes to custom packaging, and how can they overcome them?
- How do you see the future of custom packaging evolving in the next 5-10 years, and what should businesses be doing now to stay ahead of the curve?

This show is sponsored by Merchant Boxes.
Merchant Boxes is the award-winning custom packaging and sourcing agency leading the charge in extended brand experiences. Having worked with some of the biggest brands on the planet all the way to small batch innovative custom projects for small businesses, Merchant Boxes are the standard in custom packaging.

Check them out here: www.merchantboxes.com