Hosts:

Justin Shelley – Phoenix IT Advisors: https://www.phoenixitadvisors.com/
Mario Zaki – Mazteck IT: https://www.mazteck.com/
Bryan Lachapelle – B4 Networks: https://www.b4networks.ca/
Joshua Holloway – https://7thdi.com/

Most business owners are using AI every single day — and most of them are doing it wrong. Not because they're not smart, but because nobody ever showed them the difference between Googling a question and actually working with AI.

In this episode of Unhacked, Justin, Mario, Bryan, and Josh break down the AI prompting frameworks that separate vague, hit-or-miss results from sharp, professional-grade outputs. Josh walks through the PTCF framework (Persona, Task, Context, Format) live — and the results speak for themselves: a generic prompt produced a 12-page document. The same request, properly framed, produced a 24-page, policy-ready incident response playbook.

The hosts also get real about AI's dark side: hallucinations that send you to the grocery store for the wrong ingredients, wrong time zone answers delivered with total confidence, and why blindly trusting AI output in a business context can be genuinely dangerous.

Plus: a live walkthrough of Hatz, a secure AI platform designed specifically for business environments, and a practical challenge to get you building your own custom AI assistant before next week.

If you think AI is already working well enough for you — this episode will change your mind.

Hosts:

Justin Shelley — https://www.phoenixitadvisors.com/
Mario Zaki — https://www.mazteck.com/
Bryan Lachapelle — https://www.b4networks.ca/
Joshua Holloway — https://7thdi.com/

AI is the most powerful tool your business has ever had access to — and one of the most dangerous if you don't know what you're doing.

In Episode 88 of UnHacked, Justin, Mario, Bryan, and Josh pull back the curtain on what AI really is (hint: it's math, not magic), how to use it to multiply your productivity by 10–50x, and the critical security mistakes businesses are making right now.

In this episode:
Why AI "hallucinates," leads you down rabbit holes, and how to stop it

• Custom GPTs: Real-world examples from the hosts — legal document review, construction reports, quarterly planning, and podcast production
• The terminated employee who used AI-generated scripts to keep re-enabling their own access — while being escorted out
• Why "vibe coding" already deleted one company's entire database (and how to make sure it doesn't happen to you)
• Prompting tips that will immediately make your AI smarter and more useful
• How to build your own custom AI assistant — even if you've never written a line of code

This is Week 2 of a 12-week AI series designed to take business owners from "I use it like Google" to running a secure, productive AI-powered operation.

Subscribe, share, and visit unhackmybusiness.com for resources, tools, and a free security assessment.

Hosts & Guests:

Justin Shelley — Phoenix IT Advisors | https://www.phoenixitadvisors.com/
Mario Zaki — Mazteck IT | https://www.mazteck.com/
Bryan Lachapelle — B4 Networks | https://www.b4networks.ca/
Joshua Holloway — 70i Technologies |https://7thdi.com/

What if you could get 10x, 20x — even 50x — more done in your business without hiring a single new employee? In Episode 87 of UnHacked, the hosts kick off an all-new 12-episode series dedicated to helping business owners harness the power of AI — safely, practically, and profitably.

Joining the crew for the first time is Joshua Holloway, CEO of 70i Technologies, the man credited as the quiet inspiration behind the hosts' own AI journeys. Josh brings a compliance-focused perspective on AI adoption that every regulated business needs to hear.

This episode covers:

• Why "free" AI tools are a security risk — and the one checkbox you must find (and keep checking) to protect your business data
• The paid vs. free platform debate — ChatGPT and Claude go head-to-head, and a third secure option is introduced: Hatz AI (hatz.ai)
• Real-world productivity wins — from a salesperson who cut proposal time from 3 hours to 5 minutes (that's a 36x improvement) to a marketing team producing 5-industry-specific blog posts in 1 hour instead of 8–10
• Why non-coders are now building full apps — Mario had zero coding experience before AI. That story will change how you think about what's possible
• How to use AI as an email filter, a meeting analyst, a sales coach, and even a therapist — practical use cases you can start today
• Your homework assignment — one simple task every listener should complete before next week's episode

Whether you're completely new to AI or you've been dabbling and feel stuck, this episode is your on-ramp. The hosts promise: if you follow this 12-week series, your business will be unrecognizable by the end.

Crawl. Walk. Run. It starts here.

🔒 UnHacked is produced by Phoenix IT Advisors — helping businesses use technology to make money, and protecting that money from hackers, fines, and lawsuits.

Subscribe, leave a review, and visit unhackmybusiness.com for show notes, assignments, and resource links.