Recorded live, this edition of Ugly Talk dives into the real, unpolished side of building a personal brand as a founder — the cringe, the doubts, the consistency, and the unexpected wins that come from simply showing up online.

Moderated by Ben Buaron (Founder & CEO, Windmill Growth), the panel brings together two operators who’ve turned content into a growth engine:

Ben Sharf (Co-Founder & Co-CEO, Platter) shares how LinkedIn became his top acquisition channel — driving clients, hires, and even a six-figure inbound investment.

Blaine Davis (Co-Founder, Superconnector; GP at Mute Ventures) breaks down how personal brand powers trust, warm intros, and early-stage momentum — even while staying in stealth.

You’ll hear their unfiltered takes on:

• Overcoming the fear of cringe and publishing anyway
• What authenticity actually looks like online
• How founders convert content into revenue, pipeline, and investor interest
• Balancing top-, mid-, and bottom-of-funnel content
• Why personal brand is becoming non-negotiable in 2025

If you’ve ever wondered whether posting is “worth it,” this conversation pulls back the curtain on how founders really build leverage through content.

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Visit uglytalk.com/podcast and send us a message.