Why does holiday marketing do such a good job?

When the calendar turns its page to December, it signals one of the busiest buying and selling seasons of the year. This year especially, it’s never been harder to be a consumer during the holidays.

Dr. Adam Slobodzian, an assistant professor at the University of Saskatchewan’s Edwards School of Business who specializes in marketing and consumer research, said pressure on consumers during the holidays is at an all-time high.

With rising prices and the slew of holiday marketing that targets directly at our nostalgia and our spirit for the season, there is a lot of content bombarding consumers each holiday season competing for attention, or convenience, or the best possible deals.

On this episode of the USask Signature Series podcast, we answer the question: “What makes holiday marketing so effective?”

Listen to the episode to learn more!

• Host: Matt Olson
• Producers: Matt Olson and Leslie-Ann Schlosser
• Editor: Matt Olson
• Graphics and Marketing: USask Research Profile and Impact office
• Original Music created by Silas Friesen

Questions? Email research.communications@usask.ca
Check out USask research on Instagram, X/Twitter, LinkedIn and on the University of Saskatchewan's web pages!

The weather outside is getting frightful – but for Dr. Phil Chilibeck (PhD), the frigid temperatures just provide more opportunities to stay active.

A professor at the University of Saskatchewan (USask) College of Kinesiology, Chilibeck is no stranger to being active in the cold. Running, biking, cross-country skiing, shoveling your driveway – there are plenty of ways to get exercise in the winter.

Winter allows for more options for exercise, and the sub-zero temperatures can actually play in your favour. Research suggests your body might be burning more calories while it works through the cold. And while it’s sometimes hard to find motivation during the darkest and chilliest time of year, Chilibeck encourages everyone to push past the urge to snuggle up in the warmth and get outside for some fresh air and activity.

On this episode of the USask Signature Series podcast, we answer the question: “Are there benefits to being active in cold temperatures?”

Listen to the episode to learn more!

• Host: Matt Olson
• Producers: Matt Olson and Leslie-Ann Schlosser
• Editor: Matt Olson
• Graphics and Marketing: USask Research Profile and Impact office
• Original Music created by Silas Friesen

Questions? Email research.communications@usask.ca
Check out USask research on Instagram, X/Twitter, LinkedIn and on the University of Saskatchewan's web pages!

Canada is a cold place, but that doesn't stop us from growing plants in our homes and gardens. And every year, many of those plants pop back up in the spring or shake off the snow and ice to thrive again.

Dr. Karen Tanino (PhD), a professor in USask’s Department of Plant Sciences in the College of Agriculture and Bioresources, is an expert on plant physiology and how they deal with stresses like cold temperatures.

By using the synchrotron at the Canadian Light Source at USask, Tanino is able to look deep inside plant cells to determine what changes different kinds of plants go through to adapt and survive in winter conditions.

From garden vegetables to towering trees, different plant life uses different mechanisms to resist the cold and thrive again in the springtime.

On this episode of the USask Signature Series podcast, we answer the question: “How do your plants learn to survive the cold?”

Listen to the episode to learn more!

• Host: Matt Olson
• Producers: Matt Olson and Leslie-Ann Schlosser
• Editor: Matt Olson
• Graphics and Marketing: USask Research Profile and Impact office
• Original Music created by Silas Friesen

Questions? Email research.communications@usask.ca
Check out USask research on Instagram, X/Twitter, LinkedIn and on the University of Saskatchewan's web pages!