『UNTAPPED - HEART AND SOLD』のカバーアート

UNTAPPED - HEART AND SOLD

UNTAPPED - HEART AND SOLD

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Super Sentai didn’t fail because it was outdated.

It failed because it stopped surprising us.

In this Heart and Sold episode, I look at the untapped potential inside Sentai — all the things it could have been — and how Project RED now has the rare chance to break the mold instead of repeating it.

We talk about:

• Why Sentai grew bigger but shallower

• How the formula became a cage instead of a toolbox

• Why Rider and Ultraman sharpened their identities while Sentai didn’t

• The cost of massive casts + huge toy lines

• Characters like Zyuoh Bird who had everything set up for greatness — but no space to finish their arcs

• Why Project RED must stay lean, take risks, and embrace its weird sci fi premise

This isn’t about dancing on Sentai’s grave.

It’s about asking the real question:

What would it take to build a transforming hero show that can last another 50 years?

Bonus Blog Version -

Tell me your thoughts:

What could Sentai have done to save itself — and what does Project RED absolutely need to get right?

Let’s keep the conversation going in the comments.

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