What if the biggest brands are actually starving for creators like you and can't find enough of them?

Host Nate Flake sits down with Elliott Stafford, head of creative at ContentJet, to show you the agency side that most creators never get to see. If you have ever wondered how brands really pick creators, this one is for you.

Elliott started making content as a kid and stumbled into UGC almost by accident. Within a month of building her portfolio, she made 3K.

From there she scaled past six figures and moved into the agency side, where she helps decide which creators get picked. Nate keeps it real and funny as always, and Elliott holds nothing back about how the business actually runs behind the scenes.

Most beginners think the space is crowded and the work is drying up. Elliott shares the real numbers on how much content brands need every month, why so many creator accounts go quiet, and the simple habits that get you ghosted or hired. If you have ever lost a brand and had no idea why, you will hear the honest answer.

Stick around for the part about AI and where UGC is really headed. Elliott explains why the AI avatar trend fizzled fast, and why being fully yourself on camera is the thing that gets you picked.

Chapters:
06:37 - How Creator Work Became Strategy
09:42 - What Agencies See Differently
13:07 - When Brands Ask for the Wrong Content
17:25 - The Real Demand Behind UGC
20:00 - The Number That Proves It’s Not Saturated
21:35 - How Agencies Actually Find Creators
25:17 - What Brands Want From Creators Now
27:00 - The Trend Creators Are Misreading
31:35 - Why ClassPass Chose Her
34:30 - What AI Still Can’t Replace
38:45 - The Ad Formats Working Right Now
40:17 - The Skill Creators Need Next
44:30 - The Mistake That Costs Repeat Work
49:45 - When Poor Communication Ruins the Deal

She reveals the kind of post that landed her a big client, and it has nothing to do with what you would expect.

Press play and learn what the agency side wishes every creator understood before they pitch.

Elliott’s Portfolio: https://elliottspages.com/
LUXE (Skool) : https://www.skool.com/luxe-creator-vault-5178/about
Sign up: https://www.contentjet.com/
Discord for Creators: https://discord.gg/HUuG3CAdr

Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup-ev?from=Podcast

UGC CREATOR CONNECT DALLAS! Join the waitlist here to be notified when tickets become available for UGC Creator Connect in Dallas, Texas - April 30 - May 2nd 2027: http://www.ugccreatorconnectevent.com/

FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now

Connect with Nate
Instagram: @nateflakecreates
YouTube: UGC 101 Podcast

Contact / Collabs
For guest pitches, partnerships, or sponsorship inquiries.
https://ugcbynate.com/

UGC 101 is a podcast for creators who want to make real money with user-generated content without a big following, expensive gear, or a background in marketing. Host Nate Flake is a working UGC creator who has partnered with hundreds of brands and built his business from scratch. Each week, he sits down with everyday creators, brand strategists, and freelancers to break down what's actually working in the UGC space right now.