UCLA Athletic Director Shake-Up | UCLA Bruins Football News
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UCLA Athletic Director Shake-Up | UCLA Bruins Football News
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UCLA’s athletic director Martin Jarmond is out after a tenure marked by nine national titles and Big Ten expansion, but also $240 million in debt — forcing the university to intervene. Enter Tim Harris, a Lakers alum stepping in pro bono as new AD and CEO, tasked with fixing finances and boosting revenue amid NIL changes. Jarmond’s legacy includes hiring football coach Bob Chesney and navigating fan and donor backlash, but his contract still pays him nearly $6 million. Harris, already consulting for UCLA, now leads a push for a self-sustaining athletic model — a bold new era for college sports.
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