The first issue of Imbibe Magazine hit store shelves twenty years ago in 2006. It was a fascinating time to be a drinks magazine because drinks – and magazines – have changed A LOT since then. Paul Clarke, Imbibe’s Editor in Chief sits down with Greg and Sother to talk about the last twenty years in the drinks publication’s history: from its Y2K roots to the heady days of the cocktail revolution in the 2010s to the bad situations we’ve all had to make the best of in 2020 and beyond. Paul gets into what has and hasn’t changed, what modern drinkers want in a cocktail program, and how it’s always important to make sure you’re serving your readers… and your listeners first.

PLUS, Greg went to Canada and guess what’s in full swing up there? It begins with “summer” and ends with “sherry.”

Follow Imbibe at @imbibe

Follow Paul at @cocktailchron

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