Turning Local News Into Viral Stories
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Turning Local News Into Viral Stories
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WBZ NewsRadio reporter, producer, and on-camera personality Matt Shearer joins Jack Moran to break down what it takes to turn everyday local moments into stories people actually care about. Matt shares how his early love of radio shaped the way he communicates today, treating the audience like a friend in the passenger seat, not a crowd he has to “perform” for. He unpacks the core storytelling principles that drive his work: earn attention fast, keep the pacing tight, and make sure every story delivers a real payoff. The conversation also explores how trust is built, both with strangers in the field and with viewers online, by staying human, curious, and consistent. This episode is a behind-the-scenes look at modern journalism and content creation, and a reminder that the best stories aren’t the biggest… they’re the most honest.
Matt Shearer Instagram
WBZ NewsRadioTikTok
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Host: Jack Moran
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