Keya Wingfield never planned to start a snack company. A pastry chef by trade, she found herself pivoting during the pandemic when customers couldn't stop asking for one unexpected item: her Bombay spice potato chips. That simple side offering became Keya's Snacks, a brand introducing authentic Indian flavors to mainstream grocery shelves across the country.

In this episode of Shelf Talkers, Adam sits down with Keya to talk about building a CPG brand without a traditional CPG background, scaling from handmade production to thousands of retail stores, and why authenticity, not watered-down global flavors, is at the heart of everything her company creates.

In this episode, we discuss:

• How a pandemic pivot unexpectedly launched Keya's Snacks
• Why authentic flavor can become a competitive advantage
• Lessons from scaling from 12 stores to more than 2,000
• Building a memorable brand through intentional packaging and positioning
• The operational realities of growing a young CPG company
• Advice for founders navigating uncertainty and rapid growth

Guest Links

• LinkedIn: https://www.linkedin.com/in/keya-wingfield/
• Website: https://keyassnacks.com

Learn More

See how Avidity helps emerging CPG brands create packaging that earns attention at shelf and drives sales.

https://aviditycreative.com