In this week’s episode of the Finally Seen™ podcast, we sit down with Jennifer Berson, founder of Jeneration PR and Jeneration Academy, to talk about what happens when you stop forcing yourself into a version of success that no longer fits.

Jen shares her journey from civil litigator to building a multi-award-winning PR agency from scratch, with no contacts, no training, and no safety net beyond belief, preparation, and instinct. We talk about leaving prestigious careers, building real businesses (not “cute side hustles”), and why trusting your gut is one of the most underrated leadership skills women have.

This is a candid, strategy-packed conversation about niching, pricing, boundaries, motherhood, energy, and building companies that actually support your life rather than consume it. If you’ve ever thought, “There has to be another way,” this episode will help you see it and claim it.

In this episode, we cover:

• Why “successful” careers can still feel completely wrong
• Leaving law to build a business without burning bridges or yourself
• How niching creates freedom, confidence, and higher rates
• The shift from freelancer to CEO (and why language matters)
• Lessons motherhood teaches you about leadership, boundaries, and trust
• The role of energy, intuition, and instinct in client selection and pitching
• Why building a business that lasts requires listening to your body, not just logic

This episode is sponsored by:

Bobelo (Use code ChrissyBernal15% at checkout to get 15% off!)

Bio:

Jennifer Berson is the founder of Jeneration PR, a boutique public relations agency she launched in 2005 after leaving a career as a civil litigation attorney to pursue more creative, impact-driven work. Her legal background gives her a sharp business lens that helps entrepreneurs stay focused, strategic, and results-oriented as they grow their brands. Jennifer is a regularly featured PR and social media expert for American Express OPEN Forum and has been featured in outlets including The New York Times, Entrepreneur, PR Week, Fox 11 News, and Apple.com. She is also the founder of Jeneration Academy, where she teaches entrepreneurs how to build brand awareness and drive sales with confidence.

Website:

https://www.jenerationpr.com/

https://jenerationacademy.com/

LinkedIn: https://www.linkedin.com/in/jenerationpr/

Instagram: https://www.instagram.com/jenerationpr/

YouTube: https://www.youtube.com/@JenerationprBuzz

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