Over the last decades, personnel departments have been replaced by Human Resources departments, and todays’ guest would like to see HR continue to evolve into a new, strategic function called People & Culture.

In this Episode, Ashley Larochelle shares her experience in creating an intentional culture within a growing business. She knew that as her company was moving from a distribution focus to a manufacturing focus, that the people were the key to making the strategic change a success.

Her business mindset helps her create new and innovate ways to ensure retention rates are high. Ashley created an incentive plan that worked for all employees, added benefits that were low cost to the company but high value to the employees, and focuses a lot of her time and effort in recruiting the best candidates who can add value to Thermacell.

Listen as I chat with a forward-thinking HR professional who sets the bar high for all other HR Executives.

00:00 - Introduction

02:24 - Thermacell history

03:40 - Why did you join Thermacell?

05:12 – Ashely does not lead Thermacell as a traditional HR function

08:36 - Ashley’s journey and accomplishments in Thermacell

09:31 - Getting the right people on the bus

10:30 - From Distribution center to Manufacturing

11:31 - New incentive program for all employees

12:49 - Key to why people thrive – attracting and retaining the right talent

14:33 - The Human not the Resource

16:05 – Be an employer that focuses on caring

18:05 - Employees using time for Physical and Mental Health

19:01 - The unique benefits Thermacell offers

22:59 - The game changer

24:33 - How did you get into HR?

25:28 - Treating people as humans and not resources

32:35- End

Connect with Ashley Larochelle

· Ashley on LinkedIn: https://www.linkedin.com/in/ashley-larochelle-5b655a53/

· Thermacell’s website: https://www.thermacell.com/

Connect with Christina Stroud

· Set up a 30-minute introductory call: https://calendly.com/christina_group928/30-minute-discovery-call

· Christina on LinkedIn: https://www.linkedin.com/in/christina-stroud-sphr/

· Group928 website: https://www.group928.com/