Trash to Trends: Threefold Vintage Spawns from Finding a 70's Big Bird on the Street, Feat. OkState's Trey O'Toole
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🎙️ Episode Description:
Join us for a fascinating convo with Trey O'Toole, a student entrepreneur from Oklahoma State University, who built a successful vintage clothing brand called Threefold Vintage. Hear how he started from trash pickup day in the neighborhood, leveraged his campus culture to define his brand, and mastered marketing to grow his business into a potential full-time venture.
✨ Highlights + Chapters:
"Digging through trash led to my business"
"Marketing and branding are key to growth"
"That's roughly $87,000 in sales"
02:07 Meet Trey O'Toole and His Vintage Brand
04:03 Starting Out in Wiley, Texas and College Choices
04:50 Discovering Vintage Clothing Through Trash Pickup
07:05 Building Community and Networking in Vintage
10:11 Applying Lessons from Trash to Business
14:16 Connecting with Peers and Mentors
19:06 Sourcing and Selling Vintage at Markets
20:34 The Meaning Behind the Name 'Threefold Vintage'
22:01 Campus Life and Business Culture at Oklahoma State
23:26 The Impact of StudentMade on Business Growth
24:32 Highlighting the 100 Piece Drop and Marketing Strategies
28:31 Sales Volume and Revenue Insights
30:50 Future Plans and Graduation Goals
33:11 Strategies for Growth and Mentorship
39:17 Signature Moment: The Vintage Find in the Trash
📱 Instagram:
@studentmade_okstate
@threefoldvintage
@ Student-Made Store
@Making it Creative Podcast
🛍️ Shop:
Student-Made Ok State
All Campus Shops
📖 Read:
Trey's Story
📺 Watch:
Follow On Youtube
🏛️ Join Us:
Launch on Your Campus
🌟 Shoutout to the OSU Managers:
Kaylynn Heath
Hannah Buxton
Emily Strange
Trey O'Toole
Rylie Bomhoff
Kierra Miles
🙏🏼 Our Awesome Partner:
Riata Center for Innovation + Entrepreneurship
🤔 Other Shoutouts
Patagonia Worn Wear