『Transforming Medical Communications』のカバーアート

Transforming Medical Communications

Transforming Medical Communications

著者： MedComms Experts
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Medical Affairs and Communications need to catch-up. The field is being left in the dust by the cutting edge methods and practices in other industries. We’re going to change that. On Transforming Medical Communications we talk to the biggest and brightest names in medical affairs to find out what they’re doing to push our industry forwards and build for the future. If you’re looking for actionable insights into cutting edge developments in the world of medical communications, hit subscribe and watch out for future episodes.Copyrights © 2026 All Rights Reserved by MedComms Experts 生物科学 科学 経済学
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  • Why Clinicians Ignore Your Medical Content

    Why Clinicians Ignore Your Medical Content
    2026/07/14
    Medical Affairs teams are producing more scientific content than ever, yet clinicians often never see it. In this episode of Transforming Medical Communications, Wesley Portegies is joined by Amit Phull, Chief Clinical Experience Officer at Doximity, to discuss why the “build it and they will come” model no longer works.
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    42 分
  • The SCP Problem: Everyone Has One, Nobody Uses It

    The SCP Problem: Everyone Has One, Nobody Uses It
    2026/06/09
    SCPs are meant to align teams, shape scientific narratives, and guide communication across the product lifecycle. But in reality, they often end up as static documents that few people actually use. In this episode of Transforming Medical Communications, Wesley Portegies is joined by Enio Polena and Al Balkiewicz of MedComms Experts to share insights on how to make SCPs truly strategic and how to move from simply presenting data to telling scientific stories that clinicians actually remember.
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    29 分
  • Why Most Clinical Data Never Changes Patient Care

    Why Most Clinical Data Never Changes Patient Care
    2026/05/26
    A lack of data isn’t the problem in oncology today. Physicians have access to an incredible volume of clinical trials, treatment pathways, biomarkers, and therapy management considerations. The real challenge is applying that data in the clinic.
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    36 分
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