For years, food founders have had exactly two bookkeeping options:

* Pay a bookkeeper hundreds of dollars a month (and hope they understand your industry and provide accurate & timely numbers)

* Do your own bookkeeping (with no access to guidance or support)

And if we’re being honest, the third option… don’t think about it until tax time.There was never anything in between.

Until now.

In this episode of The Good Food CFO Podcast, Sarah Delevan sits down with Jennifer DeFilippo, Founder of Hello Jenn D, to share how they’re reimagining bookkeeping support for small food businesses and truly meeting founders where they are in their bookkeeping and financial journey.

Here’s what this episode covers:

* The founder feedback Sarah got that inspired this new take on bookkeeping support

* How the most common bookkeeping mistakes - overestimating income and not capturing all expenses - hurt cash flow and increase your tax bill.

* The three new ways all founders can get budget-friendly bookkeeping support, from monthly office hours, to 1-on-1 sessions, to done-for-you services

Learn more about The Good Food CFO Software at https://thegoodfoodcfo.com/software

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The Good Food CFO software offers independent food businesses a low-cost and partnered approach to financial strategy and day-to-day financial management. Our mission is to create innovative tools and resources that provide founders critical financial insights, education and support to build profitable businesses.