In this episode of Trade Talks, Justin White sits down with Mark Sedgley and Taylor Gould to discuss one of the biggest moves in the green industry: the merger of LMN, SingleOps, and Greenius into Granum.

They unpack the story behind the new name, the marketing strategies that brought three powerhouse brands together, and why customer experience is the heartbeat of Granum’s future. From lessons learned in rebranding to the role of AI and technology in landscaping software, this conversation gives you an inside look at the trade secrets shaping the next era of the green industry.

Whether you’re a landscape business owner, a tech enthusiast, or simply curious about where the industry is headed, this episode is packed with insights on growth, branding, and bold decision-making.

Register for Denver, CO Lunch and Learn:

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In this weekly update, Justin White shares personal reflections on recent events, including his excitement for upcoming travel and networking opportunities. He discusses the importance of speed in business growth, particularly in the landscaping industry, and highlights the value of peer learning and community support. The conversation also features insights from the Disruptor Group, recognizing members for their contributions, and emphasizes the significance of client experience in business strategy.

Key Take Aways:

business growth, networking, disruptive strategies, landscaping industry, client experience, technology, peer learning, community, speed in business, events

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This week on Trades Talk, host Justin White sits down with Shantel Perez, Employee Success Specialist at K and D Landscaping, to explore how one person can completely reshape the culture of a growing company by showing up, listening deeply, and leading with humility. Shantel didn’t come from a traditional HR background; instead, she built her role from the ground up by staying close to the field and becoming a voice the team could trust.

Now in her fourth year with the company, Shantel shares how her journey from maintenance admin to company-wide culture leader has helped bridge the gap between production crews and management. Along the way, she has:

• Helped implement Aspire and streamline team operations

• Developed bilingual communication systems across departments

• Reduced turnover from over 40 percent to just 12 percent

• Spent hours in the field listening to crews and validating their experiences

• Replaced rigid HR policies with an employee-first, trust-based approach

This episode dives into what it really means to lead with heart in a high-growth company. From walking job sites at 6 AM to attending every department’s L10 meeting, Shantel has become a pillar of consistency and care. If you’re building a team, growing a business, or rethinking what HR can be, this is one you won’t want to miss.