Chances are you’ve been overlooking a key demographic in the audience at your events – people who choose not to drink alcohol for a variety of reasons, including those in recovery.

Did you realize that could be a quarter of your audience or more? So in the same way gluten-free or vegan are now standard options at events, it’s time to reconsider the non-alcoholic beverage alternatives too.

Networking doesn’t have to happen around the bar. In this episode, Sober Life Rocks founder Laura Nelson shares strategies and practical examples on how to:

• Change the after-hours experience to create better connections
• Craft more creative alcohol-free drink options
• Educate bartenders on how to make all guests feel included
• Design interactive spaces that don’t revolve around drinking

These days, it seems everyone's talking about budgets and the rising cost of exhibiting.

And yes ... I realize that some elements are out of your control. But there are areas where you might be able to save money and still make a great impact on the show floor.

Recently I posed this question to my LinkedIn cohorts and they shared so many great tips that I just had to compile them for you in this episode!

Why is lead capture an afterthought for so many exhibitors?

Instead it's the whole point of exhibiting in the first place – or at least should be!

There's both an art and a science to effectively gathering and managing leads. But the good news is that today's technology can make the entire process much less painful ... once exhibitors embrace both the strategy and the system.

Michelle Harman joins us in this episode to offer expert perspective on:

• How the lead capture process has evolved in recent years
• Where it still needs improvement
• Which key mindset exhibitors need to shift
• What a dream lead management process could look like
• How to streamline follow-up