『Trade Show Insights』のカバーアート

Trade Show Insights

Trade Show Insights

著者： Marlys K. Arnold: Exhibit Marketing Consultant Trainer & Author
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.

For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.

© 2006-2026 Marlys K. Arnold マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Advocacy in Action: Championing Exhibitions on Capitol Hill - TSI21.3

    Advocacy in Action: Championing Exhibitions on Capitol Hill - TSI21.3
    2026/03/26

    Even though the trade show and events industry supports millions of American jobs and generates billions in economic impact, many lawmakers still have no idea what a significant role we play in the economy.

    Until now.

    The Exhibitions & Conferences Alliance serves as the unified advocacy voice for the global events industry in major policy conversations on Capitol Hill and nationwide.

    In this episode with ECA President and CEO Tommy Goodwin, you’ll learn:

    • ECA's efforts to connect policymakers with the real impact of trade shows
    • The four "T" policy priorities (taxes, talent, tariffs, and travel)
    • Examples from the front lines in Washington, D.C.
    • Ways you can get involved, including Legislative Action Day
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    26 分
  • Backstage Wisdom: Exhibit Marketing Lessons from Reality TV - TSI21.2

    Backstage Wisdom: Exhibit Marketing Lessons from Reality TV - TSI21.2
    2026/02/24

    Ever thought about what trade show marketers could learn from reality TV?

    How is pitching abstract concepts to studio execs like promoting intangible services on the show floor?

    I invited an Emmy-Award winning media advisor and visibility strategist to answer those questions and more.

    Drawing from decades of experience developing iconic TV franchises, Vinnie Potestivo shares valuable lessons for exhibit marketers.

    Whether you need to sell an idea, inspire your team, or amplify your own visibility, Vinnie offers practical strategies and unique perspectives from the world of reality TV, like how to:

    • Build relationships for long-term success
    • Showcase intangible ideas with creativity
    • Speak in your audience’s language
    • Be a trendspotter vs a trendsetter
    • Create context, not just content

    Prepare for a wealth of backstage wisdom to help you turn an expense-generating department into a revenue-generating collaboration!
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    38 分
  • Trade Show Insights 20th Anniversary - TSI21.1

    Trade Show Insights 20th Anniversary - TSI21.1
    2026/01/28

    Trade Show Insights is turning 20 and you're invited to join the celebration!

    Our live event featured:

    00:00 - Intro & History of Trade Show Insights

    04:35 - 1st Episode & Mission of TSI

    07:55 - Getting in a Groove & 1st Guest

    10:01 - Life Has Changed … but Topics Haven’t

    11:55 - Questions from the Panel

    17:51 - Topics Over the Years

    23:11 - Top 10 Episodes

    34:06 - Ideas for Topics & Questions About Books

    36:19 - TSI Around the World

    37:55 - Favorite Episodes

    42:56 - Thanks & Season 20 Action Guide
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    48 分
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