Trade shows aren’t simply events … they’re like final exams where exhibitors are put to the test on what works and what doesn’t.

And nobody should be thrown into that situation without being fully prepared.

That’s why exhibitor education is critical.

Ever wonder why some exhibits draw crowds while others get ignored?

It’s not luck. It’s science.

Specifically, it’s behavioral economics.

I invited one of my favorite authors, Melina Palmer, to break down the brainy secrets behind attendee actions and how every element at your show can affect their behavior.

You’ll learn how to:

• Design experiences that sync with attendees’ brains
• Offer moments of surprise & delight
• Lean into stories and emotion (Spoiler alert: You are not the hero!)
• Master the art of follow-up
• End on a high note

You're standing in your booth. The show floor is buzzing all around you.

And tons of attendees are walking by … but it’s like you’re invisible.

You've spent serious cash to be on that show floor, between the booth fee, shipping, hotel, the staff time … and of course all those show services.

But somewhere near the end of day one, that sinking feeling sets in & you wonder …

“What are we really getting out of this?”

While exhibitors may not admit it out loud, deep down they realize the problem probably isn't the show.

It’s not bad booth location or even the economy. It’s something deeper.