“Create an immersive experience.”

You’ve heard that a lot when it comes to trade shows and events. It’s something I talk about in my exhibitor workshops, books, and podcast.

But here’s the thing: Creating an immersive experience is not about LED screens, VR headsets, or other assorted flashy tech gadgets. In fact, all that glitz & spectacle may actually be driving attendees away instead of drawing them in.

What if immersion was about something much simpler … and far more powerful?

Let’s flip the script on this and uncover the key to creating genuine connection.

Ever had a conversation in the booth that feels more like a monologue than a dialogue?

Have you ever been “that person”?

There’s an art to creating a balanced, brief conversation in the booth. And ... spoiler alert! ... it doesn’t happen by “winging it.”

Communication strategist Rebecca Pierce Murray returns to Trade Show Insights with tips for polishing up conversation skills before your next show. You’ll learn how to:

• Make a conscious effort to practice Voice Equity
• Stop being afraid of the pause
• Interrupt with intention and finesse
• Use key phrases to deal with chronic interrupters
• Gracefully wrap up conversations with attendees

My husband and I just took our first vacation in 15 years! We covered a bit shy of 2000 miles in 8 days, checking off a bunch items on our wish list.

We got to experience cranberry harvest in Wisconsin and spent time exploring the North Shore of Lake Superior. And of course as a trade show & event professional, I couldn’t help but notice a few lessons along the way.