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Toyota Group Previews Future Products and Brand Direction at 2025 Japan Mobility Show

Toyota Group Previews Future Products and Brand Direction at 2025 Japan Mobility Show

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Toyota Group Previews Future Products and Brand Direction at 2025 Japan Mobility Show


  • Date/Source: October 29, 2025 — Toyota Pressroom
  • Overview: Toyota Group showcased upcoming concepts, models, and brand direction across Toyota, Lexus, and Daihatsu at the Japan Mobility Show.

Highlights

  • Lexus: Introduced the “Discover” ecosystem and messaging, signaling a connected, experience‑focused brand direction.
  • Century: Expansion of the Century nameplate into a standalone brand, elevating its flagship luxury positioning.
  • Mobility portfolio: A range of new vehicle and mobility concepts from Toyota and Daihatsu that emphasize “mobility for all,” aligning products to customer lifestyles and aspirations.

Note

  • For deeper product details and the full slate of concepts, Toyota points readers to the Toyota and Lexus Global Newsrooms.


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