In this episode of the Multifamily Pulse by Catalyst, we sit down with Michael Susan, Senior Director at Greystar, to uncover what’s driving tenant attraction and retention in today’s competitive multifamily and Build-to-Rent (BTR) markets.

From polished curb appeal to hyper-personalized leasing experiences, Mike shares proven strategies that are helping properties outperform—especially in high-growth markets like Charlotte.

We discuss:

• The top amenities and community features tenants value in 2025
• How community events are boosting retention rates (up to 70% in BTR!)
• The role of transparency, flexibility, and proptech innovation in leasing success
• Creative social media marketing tactics that deliver high ROI and organic engagement
• Why people and leadership still matter more than ever—no matter how advanced your tech stack

If you’re an investor, developer, or property operator looking to stay ahead in multifamily and BTR development, this conversation delivers actionable insights you can apply immediately.

About Catalyst
Catalyst creates institutional-grade real estate investment opportunities with above-market returns, specializing in multifamily, BTR, and active adult communities across high-growth U.S. markets. We turn insight into action—building communities that thrive.

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