『Toby Danylchuk | 39 Celsius Web Marketing Consulting』のカバーアート

Toby Danylchuk | 39 Celsius Web Marketing Consulting

Toby Danylchuk | 39 Celsius Web Marketing Consulting

著者: Toby Danylchuk 39 Celsius Web Marketing Consulting
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Stop leaving money on the table! This podcast delivers actionable digital marketing strategies to help your SMB get more leads, more sales, and more profit. Join digital marketing expert Toby, co-founder of 39 Celsius, as he breaks down SEO, social media, content marketing, email automation, Google Ads, and more. Subscribe for practical tips you can implement today. Visit our website as well to learn more. https://www.39celsius.com Phone: 951-444-0174Copyright 2025 All rights reserved. マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • WordPress SEO for Beginners: The Small Business 3-Phase Guide to Rank in Google & AI Chatbots NOW
    2025/12/17

    🛑 Is Your WordPress Site INVISIBLE? Fix 3 Hidden SEO and GEO Growth Killers TODAY!

    As a busy small business owner, you don't have time to waste on complicated SEO fixes. The harsh reality is that a single unchecked box could be blocking 100% of your traffic from Google and AI Chatbots like Gemini and ChatGPT. You're silently losing rankings, visibility, and customers.

    ►Subscribe to my channel: https://bit.ly/48VaOre

    In this fast-paced, step-by-step tutorial, I simplify everything into a 3-Phase WordPress SEO for Beginners Checklist. This is not just traditional SEO; it's also Generative Engine Optimization (GEO) to ensure your business appears in AI Overviews!

    What's in this video: ========= 0:00 Stop Losing Traffic: Fix the #1 WordPress SEO Mistake! 0:26 What You'll Learn: The Complete Beginner's SEO Checklist 1:35 Phase 1: Critical Foundation (SEO & GEO Explained) 2:13 The WordPress SEO Advantage 2:31 🔑 SEO Step 1: Critical Foundational Setup 2:43 🛑 #1 Mistake: Uncheck "Discourage Search Engines" 3:12 📈 Set SEO-Friendly Permalinks (Boost Click-Through Rate) 4:08 ⚠️ Warning: Never Change URLs on Established Sites! 5:08 How to Keep Your SEO Equity (Using 301 Redirects) 5:55 WWW vs. Non-WWW: Consistently Choose One (Canonicalization) 6:39 Essential Tools: Install the Best SEO Plugin 7:14 SEO Titles & Meta Descriptions (Optimize for Clicks) 8:03 🗺️ Generate & Submit Your XML Sitemap 8:41 Connect to Google Search Console (Critical for Indexing) 9:23 Phase 2: Optimizing Content & On-Page SEO 9:35 Free Keyword Research Strategy (Find What Users Search) 10:31 Optimize Title Tag, Meta Description, & Post Name 11:36 📑 Structure Your Content with Header Tags (H1, H2, H3) 12:12 Content Quality: Write Naturally (Avoid Keyword Stuffing) 12:23 AI Writing Tip: Create a Gemini Gem for Your Audience 12:49 Organize Content with WordPress Categories & Tags 14:07 🔗 Internal Linking: The Most Overlooked SEO Essential 14:53 Custom Schema Markup (Boost Visibility with Rich Snippets) 15:41 Phase 3: Technical SEO (Speed & Security) 15:43 🚀 Improve Site Speed (Check Your Hosting & Caching) 16:21 Optimize Images for Faster Loading & Image Search Traffic 17:59 ✅ Site Security: Ensure You Use HTTPS (SSL Certificate) 18:21 Use "No Follow" on Sponsored/External Links (Avoid Penalties) 18:45 Be Patient: SEO is a Marathon (The Long-Term View) 19:01 Next Steps: Get Your Free SEO Strategy Roadmap Session =========

    Here's what you will master (in 3 simple phases): ➜Phase I: The Critical Foundation: Discover the #1 setting that kills all your traffic (Settings - Reading check) and the simple URL structure that boosts click-throughs. ➜Phase II: Essential Tools & Verification: Which single SEO plugin you need and the mandatory setup steps to get Google to find and index your site quickly (Google Search Console). ➜Phase III: Optimizing Content & GEO: Free and fast ways to do keyword research, how to structure your pages with H1/H2 tags for AI, and the critical role of Internal Linking.

    --Additional Resources-- Want to go deeper on your SEO journey? Check out these related videos and blog posts:

    🔗 Complete Local SEO Video Series: https://www.youtube.com/playlist?list=PLvNERf1ABUcMOOmY-eHq3ayPxj9_VLM3v 🔗 Google Search Console Deep Dive: Top 4 Easy Ways to Use Google Search Console to Improve Your SEO: https://youtu.be/cYuEIUZgjwo?si=wDnJEPv34pUmsbsH 🔗Image Optimization: How to Optimize Images for SEO: A Picture-Perfect Strategy: https://youtu.be/z6AoFvVCvg0?si=icytXzmmSOG8k-DG 🔗Content Organization: How to use WordPress Categories for Better SEO: https://youtu.be/y0pUXk6L6XY?si=y6XLD-879tQV3U9h

    Ready to secure your traffic and stop stressing about SEO maintenance?

    ➡️ Grab your Free SEO Maintenance Roadmap Session here: https://keap.app/booking/tobydanylchuk/local-seo-consultation

    👍 Like this video and 🔔 Subscribe to our channel for future videos!

    📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: toby@39celsius.com 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation

    Contact us: 32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174

    #WordPressSEO #SEOforBeginners #SEOChecklist #WordPressTutorial #WebsiteTraffic #Temecula #TemeculaWineCountry #GenerativeAI #GoogleSEO #AIOptimization #ChatGPT #GoogleGemini #FixSEOMistakes #WebsiteIndexing #PermalinkStructure #SiteSpeed #TechnicalSEO #KeywordResearch #OnPageSEO Audience & Branding #SmallBusinessSEO #DigitalMarketing #WebMarketing

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    20 分
  • The Google Ads Display Expansion Recommendation Trap: Why You Should Avoid This Recommendation 🛑
    2025/12/17

    Struggling to make your small business budget work on Google Ads? You're not alone! Google is pushing a recommendation called 'Display Expansion,' and while it promises an optimization boost, it's actually one of the easiest ways to burn through your cash without getting quality leads or sales.

    In this video, I explain in simple terms why 'Display Expansion' is a hidden trap for small and medium-sized businesses and why you should ignore it right now! 💰

    ►Subscribe to my channel for more digital marketing tactics: https://bit.ly/48VaOre

    What's inside this video ================= 0:00 Google Ads Display Expansion: Hidden Trap? 1:07 What is Google Display Expansion? (GDN Explained) 1:42 The Upside: Benefits of Display Expansion (Reach & Ease) 2:00 The Small Business Trap: Low-Quality Display Traffic 2:41 Why Your Conversion Rate Plummets (High Bounce Rate) 2:56 Drawback: Loss of Control & Mixed Metrics 3:25 The Verdict: Should You Use Display Expansion? 3:36 Best Practice: Create a Separate Display Campaign =================

    Why This Matters to Your Business: Google Ads often recommends tactics that make them more money, but not you. 'Display Expansion' can mix your valuable, high-quality search traffic with low-quality browsing traffic.

    ❌ Lost Money: Your budget gets spent on people who are just browsing, not ready to buy. ❌ Lost Control: You can't tell which ads are working, making it impossible to improve your results. ✅ The Fix: Learn the simple, controlled method for using the Display Network if you ever need it. ------ ➡️ Grab your Free Google Ads Strategy Session here: https://keap.app/booking/tobydanylchuk/local-seo-consultation

    👍 Like this video and 🔔 Subscribe to our channel for future videos!

    🚀 Next Steps & Resources: 🔗Watch my other Google Ads videos: https://www.youtube.com/playlist?list=PLvNERf1ABUcMR52WKe4mL9AHyVgjf4w_V

    📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: toby@39celsius.com 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation

    Contact us: 32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174 #googleads #SmallBusinessMarketing #DisplayNetwork #DigitalMarketingTips #Budgeting #GoogleAdsHacks #temecula #TemeculaWineCountry #inlandempire #murrieta

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    5 分
  • 🛑STOP! Before You Cut That SEO Budget: The 3 Fatal Flaws of "Riding the Momentum". SEO Case Studies
    2025/11/07

    Is your business finally on the first page of Google? That's amazing! But if your next thought is, "Time to stop paying for SEO," you're about to make the costliest mistake a small business owner can make.

    ►Subscribe to my channel: https://bit.ly/48VaOre

    In this video, I share two real-world case studies with data charts to prove why pausing your SEO efforts is not a smart cost-saving measure—it's a recipe for disaster that forces you to pay a massive "catch-up tax" later.

    What You'll Learn in This Video: We reveal the true cost of losing SEO momentum through real client data:

    ➜Case Study 1: The Mouthguard Company 📉 See the charts showing how a successful e-commerce brand thought they could "ride the momentum," only to lose two-thirds of their organic traffic in just 90 days. Learn the secret of the SEO Compound Effect and why stopping kills it instantly. ➜Case Study 2: The Wedding Venue ⚙️ This story proves why technical SEO maintenance is non-negotiable. See how a non-SEO platform update wiped out essential Schema Markup, costing the venue thousands of ranking positions overnight. SEO guards your asset against silent, performance-killing errors.

    The 3 Fatal Flaws of Stopping SEO: Your rankings drop dramatically when you stop because of three simple truths your competitors know:

    1️⃣ Competitors Don't Stop: SEO is a marathon, and the minute you stop running, everyone else passes you and takes your spot. 2️⃣ Google Never Stops Updating: Google is constantly changing its algorithms. If you're not monitoring, the next update can wipe you out without warning. 3️⃣ The Rise of AI (AEO/GEO): The future of search (Chatbots and Generative AI) overlooks sites that are stale. Pausing efforts degrades your authority, making you invisible to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

    Your Actionable Takeaways: -View SEO as Infrastructure: It's a non-negotiable foundation, not an expense to be cut. -Maintain the Compound Effect: Consistent effort builds unstoppable authority; pausing forces you to start over from a more expensive position. -Capture the 'Unexplored 20%': Stop publishing fresh, optimized content, and you lose your chance to capture the high-intent traffic from the 15-20% of searches Google has never seen before.

    --Additional Resources-- 🔗 Blog Post on this topic: https://www.39celsius.com/the-cost-of-pausing-seo/ 🔗 Additional SEO case studies: https://www.39celsius.com/seo-case-studies-real-results-and-strategies-for-boosting-website-traffic-and-rankings/

    Ready to secure your traffic and stop stressing about SEO maintenance?

    ➡️ Grab your Free SEO Maintenance Roadmap Session here: [Your Calendar Link/Landing Page]

    👍 Like this video and 🔔 Subscribe to our channel for future videos!

    📢 And if you need help with your company's digital marketing, connect with me now: 📧 Email: toby@39celsius.com 🌐 Website: https://www.39celsius.com/ ⭐Book a free call with me: https://keap.app/booking/39celsiuswebmarketingconsulting/15-minute-initial-consultation

    Contact us: 32605 Temecula Pkwy, Ste 305 Temecula, CA 92592 📞Phone: 951-444-0174

    #SEO #SEOCaseStudy #DigitalMarketing #MarketingStrategy #WebMarketing #BusinessStrategy #OrganicTraffic #SEOTips #SmallBusiness #AEO (Answer Engine Optimization) #GEO (Generative Engine Optimization) #TechnicalSEO #CoreWebVitals #CompoundEffect #ConceptOverview #CaseStudy #SchemaMarkup #Temecula #TemeculaWineCountry

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    6 分
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