Toast Already Knows Every Guest You've Never Met. Here's Where | S2 EP 11
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Toast Already Knows Every Guest You've Never Met. Here's Where | S2 EP 11
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What is Toast's Guestbook, and why isn't it set up on your account? Every Toast restaurant has a guest profile for every diner, whether they know it or not, and most operators have never opened it.
In this episode, Pam breaks down Toast's Guestbook: the guest profile that gets created automatically the moment anyone orders or dines in, loyalty member or not. She covers what's actually inside it, why it's different from your loyalty program, and why 86% of email-driven orders and 83% of SMS-driven orders come from guests who've already dined with you before.
In this episode:
- What's actually inside a Toast Guestbook profile
- The 48% stat that explains why being "remembered" matters most to guests
- How Guestbook is different from your loyalty program
- Why this is a retention tool, not an acquisition tool
- What to check in your own account this week
One practical idea per episode. No fluff.
🔗 Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session
🔗 Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist
🔗 Blog: greatworkonline.com/blog
Apple Podcasts: podcasts.apple.com/ph/podcast/great-work-for-restaurants/id1468034522
Spotify: open.spotify.com/show/60dgL5Kt6vyzYy0NffWcf8