To Scale or Not to Scale: Growing Your Business | The Psychology of Marketing: What Does it All Mean?
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To Scale or Not to Scale: Growing Your Business | The Psychology of Marketing: What Does it All Mean?
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On today's episode of Kickstart Connections, hosts Marc and Lucinda are chatting about whether or not you should scale your business and what that looks like depending on the route you choose. They also talk about the psychology behind marketing and go through a few examples of how brands leverage psychology to connect with customers.
They finish off with a special segment of Marketing in the News with exciting news from Kickstart Consulting and BNV Media. Tune in now!
Show notes:
00:00 - Introduction
2:10 - Should you scale your business?
25:25 - Are you there God? It's Me, Marketing: The Psychology of Marketing
35:45 - Marketing in the News
Psychology of Marketing: https://wisernotify.com/blog/psychological-marketing-examples/#:~:text=Marketing%20campaigns%20create%20a%20sense,this%20psychological%20trigger%2C%20encouraging%20purchases.
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ON INSTAGRAM: www.instagram.com/bnv.media
ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca