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Swimming has spent decades asking coaches to become more professional. But has the profession done enough to support them in return?

Doug Cornish is a former swim coach, financial planner, and the creator of the 2025 Swim Coaches Compensation Survey. His findings expose how precarious coaching has become: 38% of respondents reported working without a current contract, while 80% had no cost-of-living adjustment built into their agreements.

Doug and I discuss why coaches continue accepting these conditions, how poor financial stewardship limits what clubs can provide, and why coach retention is foundational to athlete development and the future of the sport. We also lay out five practical changes that could begin moving the profession forward—from credible compensation data and honest job ratings to board education, stronger financial structures, and contract templates.

This isn’t just a conversation about what’s wrong. It’s about what swimming can actually do next—because if we want to save the sport, we have to start with the coaches.

Doug's e-mail: doug@swimpler.com

Website: swimpler.com

ISCA Email 1: https://mailchi.mp/swimisca/coach-retention-the-future-of-swimming-depends-on-it?e=70a9f8d406

ISCA Email 2: https://mailchi.mp/swimisca/can-great-coaches-afford-to-remain-great

2025 Coach Compensation Survery Data

10 Ways to Value Coaches