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Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Tiny Marketing: Marketing and Sales Systems for Independent Consultants

著者: Sarah Noel Block
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Welcome to the Tiny Marketing Podcast—the ultimate resource tailored for solo marketers and small teams! Do you find yourself as the lone warrior in a tiny marketing department or juggling marketing duties on top of everything else? Then this is the podcast for you. Dive deep with Sarah Noel Block, founder of Tiny Marketing, as she demystifies the art of achieving big results with limited resources.

In each episode, you'll discover actionable strategies to:

  • Craft Powerful Content: Learn how to create content that resonates and converts, even with limited resources.
  • Master Repurposing: Find out how to give old content new life and extend its reach without additional effort.
  • Expand Your Brand: Boost your visibility and influence with strategies tailored for small teams.


Join us at Tiny Marketing where we transform small-scale operations into powerhouse marketing engines. Discover more ways to refine and optimize your marketing strategy at Sarah Noel Block. Let’s make marketing manageable!

© 2025 Tiny Marketing: Marketing and Sales Systems for Independent Consultants
マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Ep 157: Design the first yes: a tiny offer that sets up the big result
    2025/10/05

    Send us a text

    Buy the Gateway Offer Workshop.


    We walk through the full gateway offer system—from defining the first-step win to naming, pricing, selling, and turning it into a bridge to your signature service. You’ll leave with a clear template to stop giving away free discovery and start getting paid for tangible value.

    • gateway offers as the paid first step that proves value
    • why clients trust faster when they get an actionable deliverable
    • three traits of a strong gateway: repeatable, aligned, preparatory
    • examples: audits, blueprints, benchmark reports, assessments, mini workshops
    • pricing guidance using 10–25% of the main offer and founders pricing
    • packaging with a clear name, tagline, and simple description
    • selling via discovery calls, social teasers, and invite-only email
    • upsell tactics: fee credit, fast-action bonus, clear timelines
    • systematizing with scheduling, templates, and canned emails
    • pipeline planning with scheduled follow-ups at 3, 6, and 12 months

    Grab the replay-turned-course with step-by-step directions to launch your gateway offer for $97.


    If you loved this, please hit subscribe, rate, and review, and share it with a friend

    Join my Gateway Offer workshop right below in the show notes
    Sign up for the waitlist to join the Tiny Marketing Club for trainings, feedback, and pop-up coaching


    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Apply for the Tiny Marketing Club >>> Join the Club
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>> Meetup


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    16 分
  • Ep 156: Cold Outreach Is Dead: Why Relationship-Building Matters on LinkedIn
    2025/09/28

    Send us a text

    Buy the LinkedIn Prospecting Course


    In this episode, I share the most common mistake B2B businesses make with LinkedIn prospecting: skipping the warming-up period before pitching offers. I provide a clip from my recent LinkedIn prospecting workshop that details my three-step approach to deepening connections and converting leads without feeling salesy.

    • Most businesses fail by sending cold outreach without building relationships first
    • The effective three-step LinkedIn DM approach: connection DM, problem exploration, and soft offer
    • Problem exploration involves asking about specific challenges and relating to your experience
    • The soft offer extends an invitation to connect further to discuss their challenges
    • Consistency is key—just 15 minutes daily on LinkedIn can transform your prospecting results
    • Warm leads by commenting on content before moving to DM conversations
    • Have your "ask" and "give" prepared before connection calls to create natural follow-up opportunities

    Want the full LinkedIn prospecting workshop with templates and scripts? Head to the show notes page to purchase the complete course. Follow me on LinkedIn (Sarah Noel Block) with any questions!


    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Support the show


    Apply for the Tiny Marketing Club >>> Join the Club
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>> Meetup


    続きを読む 一部表示
    13 分
  • Ep 155: You Don't Have to Work Twice as Hard to Double Your Income | Hanneke Antonelli
    2025/09/21

    Send us a text

    Hanneke Antonelli shares her expertise on scaling service-based businesses without sacrificing freedom or working twice as hard. She reveals the five proven steps that fuel immediate growth while unlocking more free time for business owners who feel stuck in day-to-day operations.

    • Giving yourself a promotion from operator to leader is the first crucial step in scaling your business
    • Stop doing everything alone and recognize when you have B-players on your team holding you back
    • Invest in accountability and support to achieve your goals faster and easier
    • Release control and allow your business vision to become bigger than yourself
    • Let go of the belief that you must work twice as hard to double your income
    • Create a clear strategic vision that serves as your North Star for decision-making
    • Celebrate your wins instead of constantly moving the goalposts
    • Develop standard operating procedures as living documents that evolve with your business
    • Understand the Scale Freedom Framework: Strategic vision, Collaborative leadership, Aligned team, Leverage financial strategy, and Efficient systems

    Hanneke Antonelli is a multi-award-winning entrepreneur, best-selling author, certified life coach, and exit planning advisor. Being a Sassy South African and Wall Street Veteran with a degree in finance, her clients often lovingly refer to her as their business fairy godmother. Hanneke uses a no-BS approach, hardcore business strategies, and extensive coaching skills to help her service-based clients scale their companies to a million and beyond while creating more freedom and joy!

    Website: hannekeantonelli.com

    LinkedIn: https://www.linkedin.com/in/hannekeantonelli/

    Resource - Business Acceleration Assessment:

    Join my events community for FREE monthly events.

    I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

    Join the community here!

    Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

    Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

    Join the challenge here.

    Support the show


    Apply for the Tiny Marketing Club >>> Join the Club
    Come tour my digital home :) >>>Website
    Wanna be friends? >>> LinkedIn
    Let's chat every Tuesday! >>> Newsletter
    Catch the video podcast on YouTube >>>YouTube
    Join my event group for live events >>> Meetup


    続きを読む 一部表示
    42 分
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