Are your brand messages feeling a little “all over the place”? You’re not alone—and today’s guest, Kristen Sweeney, is here to help you fix it. As the founder of Every Little Word, Kristen works with purpose-driven entrepreneurs and technical experts to turn their jumbled thoughts into crystal-clear content that reflects who they are and what they stand for. In this episode, she joins host Bethany Meadows to talk about the power of brand voice, why clear beats clever every time, and how small business owners can create messaging that actually connects.

Together, they explore:

• Why the most brilliant minds often struggle with communication
• The top mistakes entrepreneurs make in brand messaging
• How to balance personal authenticity with professional clarity
• Simple steps to audit your content and bring consistency to your voice
• When to get outside perspective—and when to trust your gut

Whether you’re writing web copy, launching a new product, or just tired of being misunderstood, this episode is a practical guide to saying what you really mean—and sounding like yourself while doing it.

🔗 Connect with Kristen at everylittleword.co or find her on LinkedIn.

Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

What if your next business breakthrough could be as simple as a text message?

In this episode of Time to Thrive, Bethany Meadows sits down with Chris Brisson, founder and CEO of SalesMsg, to talk about why SMS is the most underutilized yet powerful communication tool for small businesses. From lead generation to customer service to AI-enhanced conversations, Chris shares how entrepreneurs can use text messaging to create personal, scalable, and highly effective touchpoints with their audience.

You’ll learn:

• Why SMS outperforms email for engagement
• How to “Text-ize” your business across the customer journey
• The biggest messaging mistakes to avoid
• How to use SMS to double your sales in 90 days
• Why simplicity, speed, and authenticity win every time

Whether you’re a solopreneur or leading a growing team, this episode is packed with strategies to turn conversations into conversions—one text at a time.

👉 Learn more at salesmessage.com

00:00 Introduction and Guest Welcome
00:52 Chris Broan's Entrepreneurial Journey
03:56 The Power of SMS in Business
08:32 Best Practices for SMS Marketing
17:03 Strategies to Boost Sales with SMS
21:03 Optimizing Messaging for Lead Engagement
21:48 Offering Free Growth Sessions
22:26 Revisiting Sales Message for Better Outreach
24:52 The Journey of Building Sales Message
25:06 Mindset Shifts for Startup Success
27:59 Validating Ideas Before Building
29:32 Scaling and Delegating in Business
33:37 Psychology of Effective Messaging
37:06 Importance of Product in Business Growth
43:44 Final Thoughts and Contact Information

Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

In this episode of Time to Thrive, host Bethany Meadows sits down with Rich Brooks, founder of Flight New Media and host of The Agents of Change podcast and conference. With nearly three decades of digital marketing expertise, Rich unpacks what it really takes to create a digital presence that not only attracts attention—but actually converts.

From the early days of dial-up to the AI-driven landscape of today, Rich shares tried-and-true strategies for small business owners to get results online without breaking the bank. Discover why content marketing remains king, how to choose the right platforms, and what most businesses are missing when it comes to lead generation and SEO. Plus, you'll hear practical tips on how to make your website your best salesperson—even if you're just starting out.

Whether you’re feeling overwhelmed by tech or trying to figure out your next marketing move, this episode is packed with real talk, actionable insights, and a few laughs along the way.

🎯 Topics covered:

• Building a website that drives results
• The underrated power of SEO (and how to get started)
• Why "set it and forget it" doesn’t work for lead generation
• Creating content that actually builds trust
• How to stay human in a world full of AI

If you're a small business owner ready to cut through the noise and start seeing real traction online, this is your episode.

www.theagentsofchange.com

00:00 Introduction to the Guest: Ridge Brooks
00:38 Random Question: Qualities of a Great Parent
01:31 Digital Marketing Strategies: Then and Now
03:52 Starting Digital Marketing on a Small Budget
05:39 The Role of Social Media in Digital Marketing
10:30 Effective Lead Generation Tips
13:45 SEO Strategies for Small Businesses
18:43 Adapting to Market Shifts and AI
19:46 Leveraging AI for Marketing
20:44 Embracing Change and Authenticity
22:09 Conversion Optimization Strategies
22:43 Building Trust and Authority
26:00 The Role of Social Proof
29:58 Balancing AI and Human Touch
34:45 Remarkability in Business
37:03 Final Thoughts and Contact Information

Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.