Struggling to find the right people to grow your business? In this episode of Time to Thrive, Bethany Meadows sits down with Kasim Aslam—hiring expert, bestselling author, and serial entrepreneur—to break down a revolutionary approach to finding and keeping top 1% talent.

Kasim shares why traditional hiring methods fail, how to think beyond resumes and interviews, and the “flytrap” strategies he uses to attract high performers (and repel imposters). Learn how to hire for miracles, not just metrics—and why Pareto Talent can completely shift your business trajectory.

Whether you’re making your first hire or scaling a fast-growing team, this episode is packed with practical, no-fluff advice on building a team that fuels your freedom, not your burnout.

🔑 In this episode, you’ll learn:

• Why hiring is broken—and how to fix it
• The red flags most entrepreneurs miss
• How to pay more and get 10x the output
• Why international hiring might be your secret weapon
• The difference between delegating tasks and empowering ownership

Ready to stop hiring out of desperation and start building a dream team by design? Don’t miss this one.

Get Kasim’s free book and resources: thehirebook.com

00:00 Introduction to the Guest: Cassum Islam
00:43 Icebreaker Questions and Personal Insights
02:21 Challenges in Hiring and the Art of Finding Top Talent
03:28 The Flaws in Traditional Hiring Practices
08:17 Understanding Pareto Talent and Its Importance
12:41 Effective Hiring Strategies and Fly Traps
19:24 When and How to Hire for Growth
23:49 Hiring Strategies for Entrepreneurs
24:36 Identifying Red Flags in Hiring
25:16 Understanding the Entrepreneurial Mindset
27:41 Effective Delegation Techniques
31:31 Managing Remote Teams
32:31 Aligning Incentives with Remote Work
39:05 Deciding on Business Opportunities
46:07 The Reality of Success and Sacrifice
47:59 Conclusion and Resources

Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

What if your big idea isn’t landing—not because it’s wrong, but because your audience doesn’t understand it the way you do?

In this episode of Time to Thrive, host Bethany Meadows sits down with message strategist and Thinkers50 honoree Tamson Webster to unpack the real reason most leaders struggle to get buy-in. From her Red Thread® framework to the psychology of transformational change, Tamson shares how to make your message resonate on a deeper level—so it sticks, spreads, and sparks action.

Whether you're leading a team, pitching a new idea, or building a brand, this episode will shift how you think about communication forever.

You’ll learn:

• What a “Red Thread” is—and why your message needs one
• The 4-part structure your brain already uses to make decisions
• How to avoid persuasion fatigue and build lasting buy-in
• Why leaders should make the audience’s case, not their own
• How small business owners can communicate big ideas without sounding “salesy”

Practical, research-backed, and packed with examples—this is a must-listen for entrepreneurs, marketers, and leaders alike.

🔗 Learn more about Tamson and her work at Message Design Institute

00:00 Introduction and Guest Welcome
00:35 Icebreaker Question: Vintage Love
01:30 Tamson's Journey to Message Design
03:39 Understanding the Red Thread
05:33 Importance of Red Thread for Leaders
08:21 Tips for Entrepreneurs on Communication
11:36 Building a Strong Case for Your Idea
16:12 Practical Application for Business Owners
22:55 Strategic Business Differentiation
25:12 Understanding Customer Motivation
26:17 Physics of Motivation
29:44 Internal Motivation and Trust
35:46 Principle of Lasting Change
40:10 Make Their Case, Not Yours
44:31 Conclusion and Contact Information

Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

We’ve officially hit 100 episodes of the Time to Thrive Podcast — and we’re celebrating this milestone with a true marketing legend: John Jantsch, founder of Duct Tape Marketing, best-selling author, and host of one of the longest-running business podcasts out there.

In this episode, John unpacks what it really takes to create a marketing system that drives consistent growth — without chasing every new trend. From identifying your ideal client to building content that actually converts, he shares tactical insights every small business owner can put to use immediately.

We talk about:

• Why strategy must come before tactics
• How to define and attract your ideal client
• The importance of turning marketing into a repeatable system
• Smart ways to use content (without drowning in it)
• When to delegate and scale — and how to stop doing everything yourself
• The one thing you should do today to make your business better tomorrow

Whether you’re just getting started or scaling to the next level, this conversation is full of timeless marketing wisdom and practical takeaways.

🛠️ Learn more about John at ducttapemarketing.com

00:00 Introduction and Milestone Celebration
00:24 Introducing John Danced: Marketing Guru
01:21 Random Question Fun
02:14 The Importance of Strategy in Marketing
03:12 Defining Your Ideal Client
06:56 Brand Strategy Essentials
10:31 Turning Marketing into a System
16:30 The Role of Content in Strategy
19:06 Client Stories and Referrals
06:01 The Importance of Word of Mouth and Referrals
21:57 Scaling Your Business: Overcoming Growth Challenges
22:31 Three Key Elements for Successful Scaling
24:49 Advice for Solopreneurs and Freelancers
25:21 Delegation and Building a Team
28:22 Mindset Challenges in Business Growth
30:20 Insights from Podcasting and Guest Wisdom
32:25 Core Principles of Marketing
38:28 Practical Tips for Business Success
42:04 Conclusion and Where to Learn More

Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.