TikTok & Tariffs
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TikTok & Tariffs
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In this episode, hosts Ted Gibson and Kate Birch discuss the recent tariffs announced by Trump, set at 10% for most countries except China, which will impact nearly all consumer goods since even "Made in USA" products typically contain Chinese components. They note this will likely cause widespread price increases.
The hosts suggest several strategies for sellers: US brands may find opportunity as Chinese resellers pull back; brands should consider expanding to European markets to avoid tariffs; and maintaining advertising spend while competitors pull back could be advantageous.
They also address Amazon's potential acquisition of TikTok in the US, which could help Amazon improve its struggling video content and live shopping capabilities. The hosts recommend using TikTok to drive traffic to Amazon listings and engage directly with consumers.
The episode concludes with predictions that consumers may initially stockpile products before prices increase, followed by more cautious spending, and mentions the upcoming four-day Prime Day event.
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