TikTok Broke Sound | Frank Ruiz | Full Battery Media
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TikTok Broke Sound | Frank Ruiz | Full Battery Media
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In this episode I sit down with audio post production engineer Frank Ruiz from Zeus Network to talk about what it really takes to make great sound in a noisy, short form world.
We break down why “we’ll fix it in post” is mostly a lie, why your camera mic is ruining your content, and how good recordings are like cooking with a perfect piece of wagyu instead of expired meat. Frank shares his favorite tools like iZotope RX, DX Revive and SuperTone Clear, his honest take on AI audio cleanup, and the biggest mistakes he sees creators making with mics, noise floors and “good enough” TikTok audio. We get into reality TV’s insane deadlines, why crisp dialogue still beats overcooked sound design, how short form content has lowered the quality bar, and what you should focus on if you are launching a podcast or creating content right now.
If you care about storytelling, trust, and making your voice sound like someone people actually want to listen to, this conversation is for you.