Episode 50 marks a major milestone for Built by Margin. Laurie Chen reflects on the journey from launching the podcast in May 2025 as an extension of Advanced CFO to building a platform that now reaches founders, CEOs, and entrepreneurs through meaningful conversations about business, leadership, risk, and decision-making.

Fresh off a 4,751-mile journey to Kelowna, British Columbia for the Pink Skirt Summit, Laurie shares the three questions that impacted her most—questions she expects will still shape her thinking a year from now.

Rather than focusing on tactical business advice alone, Laurie explores the deeper identity shifts behind these questions and how they challenge us to eliminate what holds us back from the next level, embrace success without apology, and compress the timeline between who we are today and who we are going to become.

The episode closes by connecting these lessons to the central thesis of Laurie's upcoming book, Risk Worthy. She explains why the greatest returns in life aren't always financial—they're qualitative. True risk-worthy decisions are the ones that align our actions with our authentic identity and future self. As Laurie shares, it's not ultimately about what you do—it's about who you are becoming.

Whether you're building a business, leading a team, pursuing a dream, or simply trying to live more intentionally, this milestone episode offers a powerful reminder that your greatest competitive advantage is becoming the most authentic version of yourself - and that is the greatest return on investment.

Laurie Chen

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Risk Worthy: https://www.riskworthy.co/