Meet Shwetha, the founder of BHRSA, an online marketplace where every product is rigorously checked and reviewed by her to ensure it is healthy and free of toxins. In a world more contaminated than we realize, Shwetha is on a mission to make a change, starting in our homes. After a misdiagnosis of cancer led her to scrutinize her own health, she discovered her calling to help others by offering clean, safe products. Through BHRSA, she aims to revolutionize how we approach health and well-being, beginning with the products we bring into our homes. In this episode, Shwetha shares her journey and calls for more founders to join her in creating a healthier world. Subscribe for more powerful stories and share your thoughts in the comments! Website: https://bhrsa.com/ 00:00 INTRO 00:54 WHAT'S ONE IMPORTANT TRUTH THAT YOU BELIEVE IN?THAT NOT A LOT OF PEOPLE ALONGSIDE YOU BELIEVE IN? 01:34 WHAT EXACTLY ARE YOU DOING?IN ORDER TO PROMOTE THIS TRUTH TO THE WORLD SO THAT THEY CAN ALSO BELIEVE WITH YOU. 02:53 SHWETHA ......I THINK THE LARGE PART OF THIS HAS TO DO WITH AWARENESS 05:24 THE REASON WHY SYNTHETIC PRODUCTS ARE IN ABUNDANCE AT THE MOVEMENT? 06:07 COST 09:54 HOW OUR SHAMPOO HARMING AQUATIC BEINGS? 12:14 AWARENESS 17:18 IS TRADITION BEING LOST? 20:47 CHANGE IS A CONSTANT 23:30 HOW CAN WE MAKE BETTER DECISION? 25:54 WHY DO WE TRUST BHRSA? 29:53 WHAT IS A PRICING LIKE ON BHRSA? 34:19 WHERE IS BHRSA MAKING MONEY? HOW IS BHRSA MAKING MONEY?IS BHRSA MAKING MONEY? 35:51 DO YOU THINK IT WAS A RIGHT TIME TO START YOUR BUSINESS? 39:07 HOW BHRSA IS GOING ABOUT EDUCATION? 41:12 WHY DOESN'T BHRSA JUST HAVE IT'S OWN GOODS? 43:14 WHICH PROBLEM IS MORE IMPORTANT FOR BHRSA? 44:05 AREN'T YOU NOT COMPETING WITH THEM BUT COMPETING WITH THE ONE WITH TOXINS ? 44:35 IS THERE NO FUTURE WHERE BHRSA HAS ITS OWN PRODUCT 45:03 4 NATURAL AND TOXIN FREE PRODUCTS ACCORDING SHWETHA 46:09 WHAT IS Xenoestrogens? 47:54 WHY ANYONE ALLOW TO MAKE OR SUPPLY THE PRODUCTS WHICH ARE NOT GOOD FOR OUR HEALTH? 50:41 IF A HUGE CORPORATION MAKES A GOOD PRODUCT CAN IT GET ON BHRSA? 52:10 ONE PRODUCT WHICH IS BAD FOR ALL OF US AND SHOULD CHANGE IMMEDIATELY 55:31 PODCAST TRADITION "We strongly believe people don't fall in love with corporations, they fall in love with personalities!" Do you agree, whats on your mind? We would love to help your business connect with your community, get on our podcast, send us an email! Email: info@thethoughtbistro.com Get in the comments below or head to: Twitter: https://twitter.com/ThoughtBistro Instagram: https://www.instagram.com/thoughtbistro/ Meet the Hosts Akhil Gupta : akhil@thethoughtbistro.com Vishrut Poddar : vishrut@thethoughtbistro.com

Looking for Endless Content by being on our podcast? Fill out our form and let's get started: thethoughtbistro.com In this episode of Thought Bistro, we sit down with Aditya Choudhary ( @AdityaChoudhary13 ) the founder of Freedom Formula, to uncover the secrets behind his proven strategies for lead generation in service-based businesses. Aditya’s Freedom Formula is designed to help businesses consistently generate 20+ qualified leads every month, ensuring steady growth and success. If you’re a business owner struggling to attract clients, this episode is packed with actionable insights, expert tips, and guaranteed strategies to transform your lead generation process. Discover how Aditya built his company from the ground up and learn the key methods he uses to help service businesses like yours thrive in today’s competitive market. In this episode, we cover: • How to generate 20+ leads every month using the Freedom Formula • Common lead generation mistakes service businesses make • Tips to optimize your marketing strategy for maximum conversions • Why Aditya guarantees results with his unique system Whether you’re in consulting, real estate, or any service-based industry, this podcast will give you the tools you need to level up your business and attract more clients. Listen now and discover the Freedom Formula that’s changing the game! 👉 Don’t forget to like, subscribe, and hit the bell icon for more insightful episodes! Links: Aditya's LinkedIn: https://www.linkedin.com/in/adityachoudhary13/ Freedom Formula: acquiisitionfreedom.com His Book: Agency Catalyst Email: info@thethoughtbistro.com Get in the comments below or head to: Twitter: https://twitter.com/ThoughtBistro Instagram: https://www.instagram.com/thoughtbistro/ Meet the Hosts Akhil Gupta : akhil@thethoughtbistro.com Vishrut Poddar : vishrut@thethoughtbistro.com 0:00 - Introducing Aditya Choudhary of Freedom Formula 01:30 - Freedom Formula Pitch 03:23 - Breaking down Outbound Marketing 06:10 - How did Aditya decide his target audience? 08:45 - What gap is Freedom Formula trying to fill? 11:30 - How does one perceive quality before experiencing the service? 14:15 - Breaking down the Freedom Formula guarantee 19:30 - Price to Value Discrepancy 21:30 - The difference between the expected result vs the guaranteed result 25:00 - Creating a content offer 29:00 - Outbound vs Inbound Marketing. 29:55 - Breaking down Inbound Marketing 30:40 - YOUTUBE WORKS FOR INBOUND MARKETING 34:20 - How do you monetize the audience who watches you on YouTube 36:25 - What is a Video Sales Letter? Why did Aditya choose for his to be unedited? 41:50 - Why would a consumer trust a marketing agency who cannot market themselves? 43:23 - FREE GOODIES 45:40 - How does Aditya make his content “GOOD”? 48:20 - Multi-disciplinary thinking 49:00 - Automating email lists. 53:10 - PAID ADS Breakdown 56:10 - Freedom Formula Ad 56:43 - Breaking down the Freedom Formula Ad into Pain, Confidence & Offer 59:50 - Setting up Key Performance Indicators for readiness for Paid Ads 1:04:10 - Functionality of Key Performance Indicators (KPI’s) 1:06:05 - Who is Aditya Chaudhary? 1:08:55 - Do big words lead people away? 1:11:55 - Getting back to Aditya Chaudhary 1:20:45 - Vision for the next 5 years 1:21:24 - Tradition Time