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This is Product Marketing

This is Product Marketing

著者： Product Marketing Hive
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

© 2026 Product Marketing Hive マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
エピソード
  • Episode 73: Vinícius Chacon - Learnings from Launching an AI Product

    Episode 73: Vinícius Chacon - Learnings from Launching an AI Product
    2026/03/24

    In this episode, Vinícius Chacon, a marketing lead who helped launch an AI SaaS platform, joins Louise Liu to share a behind-the-scenes look at the realities of AI product launches—from skyrocketing costs and pricing challenges to attracting the wrong audience—and the pivot that turned it around.

    For more information, check out Vinícius Chacon's article: I Was the Marketing Guy Behind a 2-Million-User AI Platform. Here's What I Learned.

    All rights reserved. © Product Marketing Hive.
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    24 分
  • Episode 72: Brian Dreyer - Switching Between Product Marketing and Product Management

    Episode 72: Brian Dreyer - Switching Between Product Marketing and Product Management
    2026/02/24

    In this episode, Brian Dreyer, Senior Director of Product Management at Cloudforce, joins Louise Liu to share how his background in product management shaped his approach to product marketing, what habits from product marketing he’s bringing back into product management leadership, and why understanding both sides can make you stronger in either role.

    For more information, check out Brian Dreyer's article: The PM-PMM Mindset Shift.

    All rights reserved. © Product Marketing Hive.
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    29 分
  • Episode 71: Katie Noe - Implementing AI in Competitive Intelligence

    Episode 71: Katie Noe - Implementing AI in Competitive Intelligence
    2026/01/27

    In this episode, Katie Noe, Product Marketing Manager at Bizzabo, joins Louise Liu to share her journey of implementing AI in competitive intelligence. Katie breaks down her workflow step by step, from how things worked before AI to what’s changed since, and the impact it’s had across product marketing and her cross-functional partners.

    For more information; check out Katie's article: How I Built a Win/Loss Program Without the "Right" Resources.

    All rights reserved. © Product Marketing Hive.
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    22 分
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