In this episode, we speak with Andrew Hatfield, founder of Deepstar Strategic. He shares his definition of what go-to-market (GTM) really means, the three key pillars of a high-performance GTM playbook, and the metrics that product marketers should track to measure success.

For more information, please check out Andrew's article "How Product Marketers Can Reverse GTM Efficiency Decline: The Three Pillars of Predictable SaaS Growth".

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In this episode, we speak with Fara Joaquim, a product marketer who started her journey in Nigeria and is now growingher PMM career in Canada. She shares what it took to break into the field, the key skills that helped her stand out, and how her deep customer focus shaped one of her most impactful product launches.

For more information, please check out Fara's article: How One Data Breach in Lagos Inspired a Career Built on Resilience, Clarity, and Empathy.

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In this episode, Talya Heller, founder of Down to a T, joins Louise Liu to share her framework for finding product differentiation. She walks through the steps to identify distinct capabilities, build a clear ICP, and go beyond features to stand out in the market. Talya also shares tips on aligning teams around your differentiators and creating a competitive matrix that enables better messaging and sales execution.

Listen to the full interview above or read the highlights from the conversation at pmmhive.com

All rights reserved. © Product Marketing Hive.