『This is Product Marketing』のカバーアート

This is Product Marketing

This is Product Marketing

著者： Product Marketing Hive
無料で聴く

This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

Product Marketing Hive マーケティング マーケティング・セールス 経済学
エピソード
  • Episode 76: Abhishek Srivastava - Why Internal Enablement Is the Hardest Part of GTM

    Episode 76: Abhishek Srivastava - Why Internal Enablement Is the Hardest Part of GTM
    2026/06/23

    In this episode, Abhishek Srivastava, a senior product marketing manager at Simpplr, joins Louise Liu to share his insights on why internal enablement is the hardest part of go-to-market. He breaks down what GTM really means, common mistakes product marketers make, and how strong enablement drives real business impact beyond the launch.


    For more information, please check out Abhishekl's article: Your GTM Plan Is Only as Good as Your Internal Enablement.
    続きを読む 一部表示
    31 分
  • Episode 75: Gokul Kailasam - How To Gain Traction by Niching Down

    Episode 75: Gokul Kailasam - How To Gain Traction by Niching Down
    2026/05/26

    In this episode, Gokul Kailasam joins Louise Liu to share his insights on niching down vs. staying broad. Gokul discusses why founders often struggle to commit to a niche, and how product marketers can influence positioning decisions internally.


    For more information, please check out Gokul's article: A Four-Step Framework to Find Your Niche.
    続きを読む 一部表示
    16 分
  • Episode 74: Kate Obiidykhata - How To Drive Product Success Beyond the Launch Day

    Episode 74: Kate Obiidykhata - How To Drive Product Success Beyond the Launch Day
    2026/04/28

    In this episode, Kate Obiidykhata, General Manager at Percona, joins Louise Liu to share her hard-earned insights on post-launch execution, proactive product marketing, and how PMMs can move from being launch managers to true strategic partners driving revenue and growth.


    For more information, please check out Kate's article: Launch Day Is a Lie
    続きを読む 一部表示
    26 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません