Tired of problem clients draining your energy and costing you your best customers?

Join Travis and Taylor on This Might Work as they tackle the crucial question: Can one bad client really cost you fifty good ones?

This episode dives deep into the hidden costs of difficult customers – beyond the headaches, exploring the real impact on your time, money, team morale, and even the loyalty of your valued clients.

Discover why the common belief that "you have to help them" is often wrong, especially in service industries.

Travis and Taylor explore the power of saying no to bad clients, identifying early red flags, and protecting the experience for your best customers like it's sacred. Learn actionable insights on how smart businesses prioritize their winners, avoid the "slow erosion of your dream," and build a business you'll still love.

If you're a business owner, entrepreneur, or anyone in a client-facing role, tune in for thought-provoking discussions, practical strategies, and maybe even a whiskey-fueled "aha!" moment.

Join Travis and Taylor as they challenge assumptions and explore unconventional perspectives that might just work for your business. Subscribe now for new episodes and start building a business you love, one well-served (and well-protected) customer at a time!

In this episode, we dive into a surprising twist: how the rise of AI — answering our phones, writing our emails, even faking our faces — is accidentally bringing people back to craving real, human connection.

You'll learn:

• Why digital trust is breaking down as AI floods communication channels — and why emails and calls just don’t hit the same anymore.
• How the human need for authenticity is making face-to-face conversations more valuable than ever.
• What the “Authenticity Premium” means — and why brands that stay genuinely human will win big in the coming years.
• Why real smiles, handshakes, and unfiltered conversations are quietly becoming the new secret weapons in sales, service, and loyalty.
• How smart businesses are using AI without losing their human edge, balancing tech with trust.
• Why in a world where fake is easy, being real becomes your ultimate power move.

If you want to understand how to thrive — not just survive — in an AI-saturated world, this is an episode you can't miss.

Are you an insurance agent navigating the rapidly evolving world of AI? This audio overview of "The Final Frontier: Why Insurance Agents Must Protect the Phone Call" dives deep into the critical crossroads facing the industry. Author Travis Gensler, a insurance tech enthusiast himself, sounds the alarm on the dangers of prematurely adopting AI for all communication channels, especially phone calls.

Listen as we explore why Gensler believes the human phone call is the last stand for real relationships in an increasingly automated world. Discover the potential pitfalls of using AI voice systems for live client interactions, which can damage customer experience and signal a prioritization of efficiency over genuine connection.

This overview highlights the author's passionate argument for the Pure Agency Phone system as a tool to improve communication, optimize workflows, and most importantly, strengthen client relationships – the key to survival in the age of AI.

Understand the brutal reality Gensler presents: as AI voice agents become indistinguishable from humans, insurance companies may drastically reduce the need for human agents in service and even sales.

Learn why protecting the human voice is crucial for insurance agents to remain relevant and avoid becoming obsolete. This isn't about rejecting technology, but rather about strategically automating back-office tasks while fiercely guarding human moments, particularly the phone call.

This audio overview delivers a vital wake-up call for insurance professionals, emphasizing that the future belongs to those who blend AI with authentic human connection, not those who surrender their voice to automation. Think twice before deploying AI voice agents – your relationships and your agencies future may depend on it.

Think your reputation for quality work is enough to keep the phone ringing? Think again. The way homeowners find plumbers, electricians, roofers, and remodelers has radically changed. In this episode, we dive into why your online presence is more critical than ever, especially with AI assistants like ChatGPT and Siri becoming the new referral sources.

Discover why seemingly small details, like having your business Name, Address, and Phone number (NAP) perfectly consistent everywhere online, are the absolute foundation for getting found – not just on Google, but by the AI gatekeepers homeowners are starting to trust.

Tune in to learn:

• The Trust Factor: How inaccurate online info can kill credibility and cost you jobs before you even quote them.
• Winning "Near Me": Why local search is digital gold and how to get your business seen by homeowners ready to hire now.
• Directory Power: How sites like Google Business Profile, Angi, and Yelp are essential fuel for your visibility and AI recommendations.
• Reviews are King: Why online reviews are the new word-of-mouth and crucial steps for managing your digital reputation.
• Beyond Ads: How investing in your online foundation drives qualified leads and delivers serious ROI.

Stop being the best-kept secret in town. This episode gives contractors actionable insights to boost visibility, build trust, and win more business in today's digital world.