Most people think marketing has to be loud.

Big ads.
Big budgets.
Big announcements.

But some of the most effective marketing happening today is almost completely invisible.

It’s the helpful video that answers a question before someone even knows they’re a customer.
It’s the article that solves a problem.
It’s the brand that consistently shows up with value long before the sale.

In this episode, we talk about invisible marketing — the kind that doesn’t interrupt people but instead earns their attention by being genuinely useful.

Because when marketing is done right, people don’t feel like they’re being marketed to.

They just feel like they found exactly what they were looking for.

And that’s where the real power is.

Watch on YouTube: ⁠⁠https://www.youtube.com/@ThisMightBeWrongPodcast?sub_confirmation=1

#marketing #digitalmarketing #contentmarketing #marketingstrategy #branding #smallbusinessmarketing #marketingpodcast #businessgrowth #marketingtips #marketingadvice

There’s a myth in business that logos are sacred.

Untouchable.
Never altered.
Never interpreted.

But strong brands don’t treat their logos like fragile museum pieces.

In this episode, we look at the recent McDonald’s / Minecraft collaboration and what it reveals about how the strongest brands in the world actually think about their identity. Instead of protecting their logo at all costs, they’re willing to bend it, adapt it, and play with it when the moment calls for it.

Because the truth is—brand strength isn’t about rigidity.

It’s about recognition, confidence, and knowing when your brand can stretch without breaking.

If your logo can’t evolve even a little, the problem might not be the logo… it might be the brand.

Watch on YouTube:⁠⁠ https://www.youtube.com/@ThisMightBeWrongPodcast?sub_confirmation=1

#marketing #branding #logo #brandstrategy #brandidentity #marketingpodcast #smallbusinessmarketing #mcdonalds #marketingadvice #brandbuilding

Marketing didn’t destroy traditional media.Attribution did.In this episode, I argue that we’ve confused what’s measurable with what’s valuable — and that obsession has caused a lot of marketers to undervalue print, radio, billboards, and sponsorships.Not everything that works in marketing shows up in a dashboard.Traditional media:• Builds familiarity• Signals stability• Lowers perceived risk• Makes digital perform betterBut because it doesn’t close cleanly in analytics, it gets dismissed.I worked five years in newspaper ad sales before going fully digital. I’ve seen both sides. And the truth is, traditional media’s job isn’t to close.It’s to create presence.And presence builds trust long before the click.This might be wrong...But traditional media makes a lot more sense once you stop demanding every channel prove itself the same way.#marketingtips #traditionalmedia #digitalmarketing #advertising #adagency #brandstrategy #mediamix #printmedia #businessstrategy

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LinkedIn is supposed to help small business owners grow.So why does LinkedIn feel so… fake?In this episode of This Might Be Wrong, I break down my honest thoughts on LinkedIn for small business, personal branding, and the culture of “thought leadership” that dominates the platform.If you’ve ever wondered:How to use LinkedIn for businessWhether LinkedIn marketing actually worksWhy LinkedIn content feels performativeOR How to build a real LinkedIn strategy without sounding like everyone elseThis episode is for you.I’m not anti-LinkedIn. I’m anti fake productivity, recycled inspiration, and the pressure to constantly look like you’re “crushing it.”We’ll talk about:• LinkedIn marketing strategy for small business• Personal branding vs. real credibility• Why LinkedIn engagement can feel artificial• What actually works for entrepreneurs on LinkedInIf you're a small business owner, entrepreneur, or marketer trying to grow without becoming a caricature of yourself, this conversation might resonate.Subscribe for practical marketing insight, honest business commentary, and episodes where I question the stuff everyone else just accepts.

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If you’re stuck in the Google Business Profile verification process, you’re not alone.In this episode of This Might Be Wrong, I break down what happened when Google wouldn’t verify a business listing — including video verification issues, repeated rejections, and the frustrating back-and-forth that so many local businesses deal with.If you’ve searched:“Google won’t verify my business”“Google Business Profile video verification failed”“How to get verified on Google Business”“Google Business listing rejected”“GBP suspended after verification attempt”…this video is for you.I walk through what didn’t work, what Google was actually looking for, and what finally solved the verification problem.Whether you’re a contractor, local service company, agency, or small business owner trying to get your Google Business Profile verified, this should save you time and frustration.***************************If this helped, subscribe for more practical marketing insights and real-world lessons from working with local businesses.

Watch on YouTube:https://www.youtube.com/@ThisMightBeWrongPodcast?sub_confirmation=1

In this episode of This Might Be Wrong, we break down why targeting can help prevent waste—but doesn’t create intent, trust, or urgency. Platforms are good at guessing interests, but they’re terrible at predicting timing.You’ll learn:Why tighter targeting often makes ad performance worseThe difference between being the right person and the right momentWhy “in-market” doesn’t mean ready to buyHow message clarity beats audience precisionWhy repetition and familiarity outperform clever adsWe also share a real campaign example where loosening targeting—and simplifying the message—improved results without increasing budget.Most ads don’t fail because the audience is wrong.They fail because the message doesn’t land.If your marketing isn’t working, tightening your targeting is usually the last thing you should fix. Clear messaging, consistency, repetition, and patience do more heavy lifting than filters ever will.

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https://www.youtube.com/@ThisMightBeWrongPodcast?sub_confirmation=1

Ads matter.But your best leads rarely come straight from one.

The leads that close faster, trust you more, and don’t price-shop you to death usually already knew who you were before they ever reached out.In this episode, we break down why ads are often just the *first touch* — not the reason someone chooses you — and how familiarity, consistency, and recognition do the real work behind high-quality leads.

You’ll learn:* Why ads create awareness, not instant trust* How most “great” leads are actually warm before they ever convert* Why branding is about recognition, not logos* How ads work best as trust accelerators, not lead machines* What to look at when ads “aren’t working”

If you’re relying on ads to do all the heavy lifting, this episode will change how you think about leads, marketing, and what actually drives people to choose your business.

🎧 Listen now and rethink where your best leads really come from.

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⁠https://www.youtube.com/@ThisMightBeWrongPodcast?sub_confirmation=1

AI avatars are everywhere right now.And I really wanted them to work.In this episode of This Might Be Wrong, I talk through my firsthand experience testing AI avatar tools like HeyGen, Hedra, and others — the promise, the convenience, and the very real limitations that still exist.For short clips? They’re getting close.For real conversations, nuance, and trust-building? Not yet.We’ll dig into: • Why AI avatars sound amazing in theory • Where they still fall apart in longer-form content • What this means for marketers, creators, and business owners • And why authenticity still matters more than efficiencyAI will absolutely change content creation — but we’re not at the “replace the human” stage yet.So for now… you’re stuck with the real me.🎥 Watch on YouTube or listen wherever you get your podcasts.💬 Drop a comment if you’ve tried AI avatars yourself — I’m genuinely curious.

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⁠https://www.youtube.com/@ThisMightBeWrongPodcast?sub_confirmation=1