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This Is How We Enter a New Lending Market (Steps 1 to 4) - #324

In this episode of the Private Lenders Podcast, Jason and Chris break down exactly how they enter a new lending market, sharing the first 4 proven steps they've used to successfully expand into new metro areas and add millions in loan volume.

If you're a private lender or hard money lender thinking about geographic expansion, this episode walks through the marketing, lead flow, and relationship strategies that actually move the needle—before underwriting a single deal.

• Why lead flow and marketing matter more than anything when entering a new market

• How to quickly generate deals using your existing database and sphere

• Smart ways to announce expansion through email, outbound calls, and branding

• How networking with other private and hard money lenders can create win-win deal flow

• When and how to use Google Ads, Facebook Ads, and paid lead sources in a new market

• Long-term SEO and organic search strategies for geographic expansion

• A creative (and underrated) strategy: launching a local podcast to build authority and relationships

This episode focuses entirely on business development and marketing strategies for entering new markets. (Underwriting, MLS access, and legal considerations will be covered in a future episode.)

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Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

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