Project B might become one of the biggestdisruptors women’s basketball has ever seen.

But what actually is it?

In this exclusive interview, WNBA legend and Project B Chief Basketball Officer Alana Beard explains the real visionbehind Project B — player ownership, global basketball, premium experiences and why they believe basketball can become the number one sport in the world.

Beza and Tony sit down with four-time WNBA All-Star and Project B executive Alana Beard for a deep dive into one of the most talked-about developments in global basketball.

Alana shares:

• The “why” behind Project B

• Why athlete ownership and equity matter

• How Project B plans to create a premiumbasketball ecosystem

• Why the league wants to be additive — notcompetitive

• The importance of global fan access andstreaming

• How women athletes are becomingbusinesses and brands

• What she sees in players like SophieCunningham and Alanna Smith

• Why Australian basketball talent standsout globally

• The biggest misconceptions surroundingProject B

The episode also includes:

• Rapid Fire questions

• Future expansion discussions

• Startup and business challenges

• Reflections on leadership, mentorship andlegacy

If you want to understand where women’sbasketball could be heading over the next decade, this conversation is essential viewing.

Timestamps

0:00 — “What is the why of Project B?”

2:00 — How Project B first captured Alana’s attention

6:00 — Why today’s athletes think differently about business

8:40 — Building a premium global basketball experience

11:15 — Access, streaming & global fan engagement

17:30 — How Project B plans to work with existing leagues

21:10 — The challenges of building a startup sports league

24:15 — Collaboration vs competition in women’s basketball

26:30 — What is it about Sophie Cunningham

30:05 — Alanna Smith & Australian basketball talent

33:20 — Rapid Fire questions

35:45 — Biggest misconception about Project B

37:35 — Which player would Alana sign tomorrow?

38:15 — “This is not just a women’s basketball league”

38:45 — Bec Allen’s question: “What is your why?”

40:25 — Final reflections & outro

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