We sat down with 19-year-old viral TikTok sensation Easton Dana, founder of Canned Goods Clothing, to unpack how he built his booming sustainable apparel brand and how he leveraged social media to rapidly scale his business.

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TIMESTAMPS 
0:00 Intro 
03:00 How did you come up with the idea of canned packaging? 
04:40 Easton’s entrepreneur journey 
09:57 Canned Goods future products… 
15:26 The working week of a brand owner 
18:47 Letting go and outsourcing 
21:42 What would you be doing right now if you were born in 1980? 
28:31 The importance of having a long term mindset 
32:43 Leveraging your environment as a tool 
36:51 There is no such thing as a good product… 
47:21 Rebranding the company to be more sustainable 
51:38 Think from a selfish point of view! 
54:15 How long have you been doing this for? 
1:01:20 The power of using an AI voice 
1:04:02 How to figure out the human algorithm 
1:06:46 Building a story around a topic that is relatable 
1:12:56 Targeting the super-wealthy 
1:16:16 What's the most important part of a video? 
1:22:22 Canned Goods Clothing Documentary…

Follow Canned Goods Clothing:
TikTok: https://www.tiktok.com/@cannedgoodsclothing?_t=8ewd8zjn7OC&_r=1
Instagram: https://instagram.com/cannedgoodsclothing?igshid=MzRlODBiNWFlZA==
YouTube: https://youtube.com/@cannedgoodsclothing

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