Thermador is a powerhouse in cooking, but its refrigeration often gets treated as an afterthought in the sales conversation. In this episode of The Steel CodCast, Anthony and Jon unpack why Thermador refrigeration tends to ride along on promotions and packages instead of standing on its own merits.

The discussion explores what is commonly missed when Thermador refrigerators are presented, which features and innovations deserve more attention, and why the brand remains dominant in the category even when refrigeration is not leading the story. Anthony and Jon also explore what Thermador could inject into its refrigeration lineup to move from suite driven success to true category leadership.

This episode helps appliance professionals rethink how they position Thermador refrigeration without relying solely on promotions or bundled value. If you sell luxury appliance suites and feel like refrigeration is the weakest part of the Thermador conversation, this episode will sharpen how you approach it on the sales floor.

Who This Episode Is For

Appliance sales professionals, showroom managers, manufacturer reps, and anyone selling luxury appliance suites or built-in refrigeration.

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Timestamps

• 00:00 Why Thermador refrigeration is often glossed over
• 00:30 How cooking dominates the Thermador sales story
• 01:20 What sales teams are missing in refrigeration
• 02:10 Features that should lead the Thermador conversation
• 03:10 Why Thermador wins the category for non technical reasons
• 04:05 What Thermador could add to elevate refrigeration
• 05:00 Moving beyond promotions and packages