There is no average customer: Why ease of use breaks so often - with Sharon Flaherty, CEO at Folk
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We talk a good game about making things easy to use. But most organisations are still designing for an average customer who doesn’t really exist.
Sharon Flaherty, CEO of Folk, shares the moment that caused her to view the world differently, where she sees customer journeys breaking down in the real world and where can start to change the conversation.
We discuss:
- Why “vulnerable customers” quickly becomes… most of your customer base
- The hidden assumption that’s breaking your journeys before they even go live
- Why bolting on accessibility at the end almost guarantees failure
- The culture problem: why some organisations will never prioritise this
- AI as a double-edged sword, and how it can just scale bad thinking faster