In this episode of the Failure Is Knowledge Podcast, I break down a real challenge I faced while building my business and growing my audience.

After producing over 893 podcast episodes and podcasting for the last half a decade, I realized my belief about success was wrong. I used to think people had a secret ingredient, and I also thought podcasting itself would pay me.

That failure cost me clarity around monetization, strategy, and how to turn podcasting into a real business.

In this episode, I explain:

-The failure

-What it cost

-The shift in thinking

-What I would do differently

I talk about why there are no secrets, why secret equals hard work, how systems become the secret, and why building a foundation matters if you want to grow a podcast production business.

I also break down maintaining, progression, learning through obstacles, and not being so hard on yourself while building.

If you are building a business, growing your audience, launching a podcast, or refining your marketing strategy, this episode shares real experience from someone actively doing the work.

Failure Is Knowledge helps established business owners build their brand through podcasting.

If you would like to learn more, send us an email at Terryl@failureisknowledge.com

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