『The reltoK Show』のカバーアート

The reltoK Show

The reltoK Show

著者： Vineet Rajan
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 Welcome to the reltoK show where we get up close with some of the greatest business minds in APAC; as they answer 10 questions about marketing, business, leadership and management. Discover how current trends combine with timeless marketing principles for undisputed business success and become a marketing leader to go beyond your farthest ambitions! So get ready for some real talk with leaders in 10 questions with your host Vineet Rajan. Official Website: https://reltok.showCopyright 2021 Vineet Rajan マーケティング マーケティング・セールス 経済学
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  • The 'Clarity of Purpose' with Pulak Sarmah

    The 'Clarity of Purpose' with Pulak Sarmah
    2021/11/02

    I've had the unique opportunity to work with Pulak on one of his favorite marketing campaigns; one for Kotak Bank called the Kotak Jifi. This was 2014; and cut to 2021; we've managed to stay in touch and even travel together scouting for Ratnagiri Alphonso mangoes in 2018. While banking and financial services have typically been heavily regulated; it comes as a breath of fresh air to interact with a marketer who's made it so very appealing as a consumer!

    About Pulak Sarmah


    Our guest today has been conferred with the CMO SUPER 30 HONOR in 2019 by the Internet & Mobile Marketing Association of India and has won numerous awards at the IDMA, DMAi Echo & also the Brand Equity Shark Awards for his work. We have with us Pulak Sarmah who has been in the space of advertising, marketing for over 15 years.


    Starting as a brand manager for Kotak Life Insurance, he moved to become a core member of the corporate brand team at Kotak Bank and was responsible for multiple high decibel brand campaigns including Kotak JIFI & KAYPAY. In 2014, he took a break from corporate life to give shape to his entrepreneurial dreams and started Not Just Momos. 2016 saw Pulak coming back to the corporate world, as the head of marketing and founding member at Kotak General Insurance. An alumnus of Xavier Institute of Communications (XIC), Mumbai, he is a speaker, panelist and jury member at prominent industry events.
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    30 分
  • Never Hesitate to Iterate with Aparna Bhawal

    Never Hesitate to Iterate with Aparna Bhawal
    2021/08/01
    About Aparna BhawalAparna is the VP Marketing for Hindustan Times and based out of New Delhi. A post graduate from Symbiosis Institute of Business Management - Pune, she has had intensive stints with FMCG majors like Glaxo Smith Kline, Coke, Proctor and Gamble before moving to the news and publishing industry.Aparna Bhawal is a 3 time Effie Awards Jury member, Jury for IMPACT 30 under 30, Speaker and Gold Awardee at the International News Media Association (INMA) World Congress 2021.Episode NotesEvolution of marketing from a creative function to a central business functionConsumer insighting and positioningStory telling and driving a narrativeCreate intellectual properties that also drives revenue with partners and customersNever hesitating to iterateDoing sales stints before marketing, and its importance.How Coke changed the way Aparna looked at marketing.How post graduation shapes one's career by driving a different value system and education is what you make it! Finally, how MBA teaches you to shape yourself as a brandTaking the digital leap of faith - as a team and initial days when digital marketing from being seen as an extension of the IT team to creating impactAparna's moving from FMCG to media and how Media is rooted in realityGaining the INMA - International News Media Association recognition.How Hindustan Times pivoted into the new normal Integrated NewsroomOne HT SalesStarting an incubation wing called the HT Idea Lab which was responsible for the recent launch OTT Play AppHT Smart CastTrends to look forward to in the News and Publishing Industry - 2021 and beyondDigital Publishing will ride on data, insights and content consuming habitsSubscription content and freemium modelsOriginal Content from Publishers, SEO Focus for more visitors, journalists and writers gaining prominence once againBuilding incremental Revenue StreamsPrint will not be going anywhere but Podcasts and audio assets will see a fresh boom.For the complete episode notes and links to the marketing campaigns mentioned by Pallavi Singh, checkout the reltoK websiteHosted on Hubhopper Studio
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    36 分
  • Being 'lioness' hearted like Pallavi Singh

    Being 'lioness' hearted like Pallavi Singh
    2021/07/04

    Having always watched the automotive from the outside as a coordinator in the Royal Enfield community (2012 - 2017) and then as co-Founder of the Road Trips Co which was in partnership with an automotive major in 2018; there were a few marketers I had always longed to work with. Pallavi is one of those distinguished marketing leaders who has worked in making luxury cars even more aspirational to the difficult and discerning Indian buyer.

    For someone who was inspired by a poster her mother gave her when she was a little girl, this podcast is about the journey to becoming a 'lioness' hearted soul on two wheels (and four!)


    About Pallavi Singh


    Pallavi is a passionate and pioneering senior business and marketing professional who has worked in leadership positions with iconic global brands such as BMW, MG Motor & Harley–Davidson. She has spent over 15 years in building bridges between art and science to create best–in–class digital first and marketing roadmaps for the premium market segment. While her areas of impact have been building brands, MarTech, digital & customer experience; she believes in an integrated, KPI and business led approach to marketing.


    In her career thus far, Pallavi has won many awards and recognitions including the Corporate Business leader award by World Association of Women Warriors, Top 50 Indian women in marketing by Brand Illustrated magazine and Most powerful influencers by Adgully.


    Pallavi has now shifted focus to driving impact projects and initiatives for brands start-ups & non-profits. She serves as an advisor to the Giri Foundation and her new abode online is Pallavi on a Break.


    Episode Notes


    • What makes Harley Davidson so Special for Pallavi and how customers became family
    • What is marketing all about today - From 4Ps to 4Cs of 2000's and now the 4 Is
    • The childhood poster which inspired Pallavi and How her mom shaped her into who she is now
    • Starting her career with Yamaha, and how the Japanese make such great automobiles!
    • Meeting her first mentor at Harley - Anoop Prakash
    • Making something very intense, a lot of fun and living like your customer with Harley (and beyond!)
    • The story of when Pallavi met Bill Davidson (for the 1st time!) - Exclusive on reltoK!
    • Working with her 2nd mentor, Rajeev Chaba
    • Learning the ropes of Digital Transformation with Udit Malhotra
    • A hiring hack for anyone wanting to build a better organization (Bonus!)
    • Challenges faced in getting Indian buyers to accept foreign brands, working with global teams to tweak marketing to suit Indian buyers
    • Marketing as an art and science. Connecting emotionally but talking rationally
    • MarTech as a business conversation, CRM being the heart of the marketing function
    • Why the automotive industry needs more women
    • Getting the seat at the board for the CMO; and then becoming a CEO
    • Being Brave, as a way of life


    For the complete episode notes and links to the marketing campaigns mentioned by Pallavi Singh, checkout the reltoK website


    Hosted on Hubhopper Studio
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    33 分

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