884. In this episode, Rachel Cooke and author Carmine Gallo explore the biological reality that the human brain is hardwired to ignore anything it deems "boring". If you want your message to land, you have to work with the brain’s chemistry, not against it.

• Engineering Memory: Learn how to use "Emotionally Competent Stimuli" (ECS) to act as a mental Post-it note for your audience.
• The 10% Strategy: Since audiences forget 90% of what they hear, Carmine explains how to strategically engineer the 10% they actually retain.
• The Brain's Evolution: Why our ancestors' survival depended on storytelling, and why that same wiring dictates modern business success.

Get Carmine Gallo's book, VIRAL VOICES.

Find Carmine Gallo on social media:

https://www.instagram.com/carminegallospeaker/

https://www.linkedin.com/in/carminegallo/

https://www.tiktok.com/@carminegallospeaker

http://www.youtube.com/@CarmineGalloTV

https://x.com/carminegallo

Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast.

Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com.

Find Modern Mentor on Facebook, Twitter, and LinkedIn, or subscribe to the newsletter to get more tips to fuel your professional success.

Modern Mentor is a part of Quick and Dirty Tips.

Links:

https://www.quickanddirtytips.com/

https://www.linkedin.com/company/modern-mentor-podcast/

https://www.quickanddirtytips.com/modern-mentor-newsletter

https://www.facebook.com/QDTModernMentor

https://twitter.com/QDTModernMentor

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.