Up to 75% of people who sign an offer letter never show up for their first billable day in a PT Clinic. In this conversation, Paul Martin sits down with Eric Smith, founder and President of TalentCare, to break down why physical therapy and ABA clinics lose younger candidates, and the practical steps to attract and keep them.We get into what Gen Z and millennial candidates actually expect from an employer, why Indeed shouldn't be your only funnel, how to build a career site and applicant experience that converts, what a real employer brand is (and isn't), how fast you have to respond to win the A players, managing your reputation on Indeed and Glassdoor, and how to knit hiring, onboarding, and training together so new hires actually start.If you own or run a PT or ABA business and recruiting keeps you up at night, this one is for you.

Chapters0:00 – Introduction: the recruiting and retention challenge2:10 – How Gen Z and millennial job expectations have changed6:45 – Using technology to improve the candidate experience11:20 – Career sites and applicant tracking systems that convert16:05 – Why you have to engage candidates within two hours19:30 – Building an employer brand that attracts and retains26:15 – Measuring and managing your hiring speed with data32:40 – Managing your reputation on Indeed and Glassdoor37:50 – Retaining younger employees for the long term43:15 – Closing thoughtsAbout Martin Healthcare AdvisorsMartin Healthcare Advisors helps physical therapy owners grow their businesses and plan successful transitions. Paul Martin is President of Martin Healthcare Advisors.Questions about anything covered here? Comment below and let's talk. https://calendly.com/mhameetings/30min